The Cafe2U franchise hitting the airwaves

The Cafe2U franchise is not only Australia’s largest mobile coffee franchise, it is also leading the way in promoting the industry.

The mobile franchise will be advertising on radio in the eastern states to promote the franchise. The ads will direct listeners to the Café2U franchise website where listeners can either contact their local coffee franchise operator to visit their workplace, or book Café2U to attend their event online.

“This campaign is designed to benefit all franchisees. We will be directly building daily business as well as growing our brand credentials” says Lerida Grant, Marketing Manager.

“We have a number of different executions, each focussing on a different benefit of using Café2U. Underlying the message we clearly reinforce our promise of the best coffee, anywhere you want it,” she continues.

The ad campaign was recently presented to all franchisees at the State Franchisee Meetings. All Cafe2U franchisees wholeheartedly support the launch mid February and are eagerly waiting to hear them on air.