Second time lucky in BRW Fast Franchises rankings for Cafe2U Mobile Coffee Franchise

Australia’s global Cafe2U Mobile Coffee Franchise has again made a strong impression on the prestigious BRW Fast Franchises rankings after making their debut in the list last year. The list ranks 100 different franchise models in Australia.

Cafe2U took the number 22 spot in the category of ‘Fastest growing revenue by franchise outlets’, with 90 outlets, a 39.54% increase in the three years to June 30, 2009.

The mobile coffee franchise group also ranked 22nd in the ‘Fastest growing franchises by revenue’ category with $16.85 million, up 39.09% in the same period. The mobile franchise group has also seen an increase in average revenue per outlet, up to $187,222 in 2008-09 from $153,867 in 2007-08.

Revenue growth has been driven by two overriding factors. Firstly the implementation of an ongoing programme of business analysis with existing franchisees, and secondly the launch of the “Acceleration Package” which ensures new franchisees start their business with a higher base line of sales than in previous years. This is achieved through a unique training and development programme that also incorporates a revenue guarantee for the first two weeks of trading.

Andy Simpkin, founder of the mobile coffee franchise company explained, “It was wonderful to break into the rankings last year in our first term of eligibility and equally satisfying this year, particularly to rank so well out of 100 franchise models. In terms of outlets we are continuing our expansion locally and overseas. We are breaking into the US and NZ markets next, they are the new frontiers on our agenda.”

Cafe2U mobile coffee franchise network recently reached the milestone of 100 franchises in Australia with more than 50 throughout the UK including Scotland, Northern England, Southern England, the Channel Islands and Northern Ireland.

The mobile coffee franchise group currently makes more than 6.25 million cups of coffee a year.