Cafe2U franchisees an overnight success thanks to new package

Australian born Cafe2U , is set to expand further thanks to the introduction of a new package ensuring all new franchisees success from day one of their new business venture.

Cafe2U has over 80 franchisees in Australia and nearly 50 in the UK but this is set to be the tip of the iceberg as prospective franchisees look to invest in a ‘sure thing’ during the current economic downturn.

“We have developed a new package that should see interest spike very quickly among prospective franchisees around the country,” said Andy Simpkin, CEO of the coffee franchise.

Cafe2U have introduced the “Acceleration Package” to ensure new franchisees hit the ground running from day one. The start-up package fast-tracks their business launch by three months, allowing them to reach a level of daily sales that previously took on average up to this period to achieve. This level of sales is modelled to be over the breakeven point to cover the investment in the franchise.

A mobile franchise, such as Cafe2U, also provides an income guarantee for the first two weeks, with a daily business schedule constructed with the assistance of the franchisee’s allocated Franchisee Development Manager.

“We guarantee that from the first day of trading, they will be taking home $500.00 day for the next two weeks,” Mr Simpkin added.

The sole focus of the Franchisee Development Manager is to accelerate the development of the new business.

“We have brought in three highly experienced Franchisee Development Managers who specialise in generating new business in tandem with the new franchisee. It is not only their key focus, but they are incentivised to get the new franchisee to a sustainable level of sales in a short period of time,” Mr Simpkin explained.

The new package ensures an income level that not only provides investment pay-back, but empowers the franchise with practical on-the-job experience and tuition in attracting new business.

“The beauty of this package is that the new franchisee is not trained in a classroom, then left in their territory to sink or swim. This fast tracks them to a solid business base and provides a reliable plan for sustainable growth. Our company mission is to enable franchisees to prosper from day one and this is a crucial element in that.”

At the conclusion of the Acceleration Package Franchisees are mentored on an ongoing basis by experienced operators within the organisation, with advice on making business choices gleaned from the collective experience of more than 130 Cafe2U coffee franchises.

The total “Acceleration Package” takes 4 weeks including 1 week pre- work with the Franchisee Development Manager, 1 week in the classroom and 2 weeks in the new Franchisee’s exclusive territory. Then, a programme of coaching and mentoring continues to ensure ongoing success.