Cafe2U coffee cart franchises launch new franchisee-focused website

A new website has been launched in support of Cafe2U coffee cart franchises which focuses on the perspective of the company’s franchise partners.

Cafe2U has asked the operators of its coffee cart franchises to take a more active role in promoting the financial and personal rewards of investing in the business, loading the new site with video testimonials from existing franchisees.

Franchisees reflect on everything from the nervous energy of starting a new business to celebrating the positive changes in not only their work life but their personal relationships.

The focus of the new website is, in part, to remove the ‘fear factor’ that potential entrepreneurs sometimes associate with leaving the security of their previous careers.

It gives potential new owners of Cafe2U coffee cart franchises a more direct opportunity to understand the business, and examine the investment motivations and reasoning of those who have gone before them.

Cafe2U Managing Director Derek Black is confident this new direction will highlight the positive effect investing in the coffee cart franchises can have on the lives of its operators.

“We held no fear about promoting a more intimate side to the business because our people are satisfied with what they have gained both personally and professionally,” he says.

Franchisees in each state will also have their own section on the new site, with questionnaires further showing the human side of the business. This will give potential customers a chance to familiarise themselves with the franchisee in their territory before even buying a coffee from the mobile coffee shop franchises.

Easy to navigate, the new website will also feature a navigational tool incorporating Google Maps to help customers locate their local operator, a move which Cafe2U believes will enable operators of the coffee cart franchises to build better relationships and community networks.