The Bucking Beef franchise targeting the food sector

The highly successful Bucking Beef franchise was founded in 1999 and the first franchise opened in 2000. The stores, mainly located in shopping centre food courts across Australia, serve quality roasted meats and vegetables and a range of gourmet grills which are prepared and cooked daily on the premises. The unique rack-roasting cooking method not only makes their meats "Guaranteed Tender & Tasty" but is a healthy alternative to basted cooking methods. The restaurant franchise product range is regularly expanded to cater for a variety of tastes, a strategy which keeps customers coming back again and again.

Bucking Beef’s success is attributed to never wavering from two essential business principles. Firstly – always provide customers with exceptional quality and choice at affordable prices. Secondly – help franchise owners reach their goals by providing continuous training and support in the key business management issues.

Support Office staff regularly visit every Owner and assist with operational, staffing and marketing activities. Owners also receive sales and KPI analysis reports to help them understand and monitor their business efficiency.

“The level of support is excellent. I’ve known Stuart Beechen (Bucking Beef Managing Director) for a long time and he’s always been a stickler for providing support – and lots of it. It’s a growing franchise which is great. The products are popular with customers. Yes, we’re very happy” says Owner Basil Bresgi.

Owner of the food franchise Sue Carrington says “We've been involved with Bucking Beef since it's beginning, and we wouldn't still be involved if we weren't happy. The products are always being evaluated and new products are brought on line regularly to keep customers interested and ensure things don't get "old hat". We are very happy with being part of the Bucking Beef family.”