Aussie Aussie Aussie...Oi Oi Oi!!!
It is great to see Franchisees finding fantastic ways to tantalise our customer's tastebuds and promote our scrumptious offerings. And what better way to celebrate our delicious and traditional Aussie foods, such as damper and lamingtons, than on Australia Day! It was fantastic to see outlets getting into the Australia Day spirit and celebrating in true Aussie style!
Brumby's bakery franchise Kingaroy got in early and started the Australia Day celebrations. This created a great atmosphere within the outlet for all customers. Team members dressed up for the occasion and customers loved the outlet decorations. It was pleasing to see boxes Of lamingtons walking out the door to be enjoyed by friends and families!
The Right Ingredients - Brumby's Promotions
Brumby's food and beverage franchise has hit the ground running in 2008 with some exciting promotions. Easter has already finished for another year and each outlet was busy baking Hot Cross Buns for our customers. The campaign ran from the 7th of February to the 26th of March and was an excellent deal giving away a free sandwich loaf with every 6 pack of Hot Cross Buns. The feedback to date has been very positive.
The campaign following on from Easter will be a Sandwich Loaf and Glen deal. This offer introduces our two new additions to the Glen range a smooth coffee flavoured Tiramisu flavour and a tangy Lemon and Passionfruit Silk Glen.
These two additions are completed by the other Glen varieties and enables customers to try these new flavours by being huddled with a Sandwich Loaf. We would really appreciate your feedback regarding this promotion. If you have any suggestions or improvements which you believe could increase the success of the promotion please get in contact with the Brumby's Marketing Department. Moving forward there are some exciting promotions being scheduled and we look forward to working with you to ensure the campaigns are a great success.
The Spice of Life!
The Brumby's Marketing Team has certainly seen some changes with new faces recently, however the focus on building the brand has not wavered.
After receiving very comprehensive market research there are exciting areas for development which the new team are working on and hope to present in April 2008. The team see 2008 as the year to really build strong brand awareness in the community and incorporate fresh and rejuvenated strategies to support this. The initial response from Regional Managers and Franchisees has been very positive, and the Marketing team look forward to their continued feedback and support.
What can you expect to see in Brumby's bakery as we progress through 2008?
- Promotional activities which are really focused on conveying the key messages about Brumby's retail franchise to our customers
- Fantastic new promotions which are supported by exciting and vibrant in-outlet marketing material
- The Brumby's Marketing team really getting involved at a local level with Managers and Franchisees and working together
- Accountability from the Brumby's Marketing team to closely review the effectiveness of marketing activities to ensure it is working best for you!
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Contact Brumby’s Bakery (Retail Food Group Australia)
Tel: 1800 067 619
Fax: 07 5591 9021
