Bridgestone Select

With the backing of Bridgestone Corporation, one of the world's leading tyre manufacturers, Bridgestone Select offers a powerful and unique business model delivering a range of essential products and services. Opportunities now exist Australia-wide and you will be provided with comprehensive training and support.

With more than two decades of franchise expertise and more tyre outlets in Australia than any other company, Bridgestone Select are the recognised leaders in tyre retailing franchises.

Bridgestone Select is a retail concept that is all about attracting customers time and again. Our mission is to: “To earn customer trust through transparency and caring staff. All Bridgestone Select stores promise to deliver to you, our valued customer, your ideal experience and to ensure that you leave our store with a smile.”

For automotive franchise owners, the Customer Service Cycle is an innovative strategy that engenders confidence. It means that you don’t need to necessarily have a background in the tyre industry to run a successful outlet. By bringing science to the art of customer service, we give you a sound structure to help grow your business.

Training, Marketing & Support

Owning a tyre franchise with Bridgestone means that you will be running a business for yourself, but not by yourself. We offer total support to franchisees right from the beginning where we help you find the right site to open business. This is a crucial decision because every tyre franchisee will be assigned a geographical Marketing Zone in which to operate, and this is exclusive to your store.

Naturally, we are right there as your store takes shape; from the signage to the interior fit-out, from the merchandising to the products. Then we get to work on you and your staff.

Bridgestone Australia Ltd. is a Registered Training Organisation (RTO). In fact, we are a leading RTO for the tyre industry. That means our programs deliver to you and your staff the specific skills needed to maximise your productivity and profitability.

As a Bridgestone Select franchise owner, you will have the benefit of working with a Franchise Support Executive who will assist you implement the Bridgestone Select standards and give you regular feedback about how your store is performing. They will also help you maintain the standards required of the prestigious Bridgestone Master Class program, which measures and rewards excellence in customer service.

Then, there’s our Franchise Development Advisors. Their role is to help you maximise the potential of your business. They will spend time with you to tailor a Performance Program specifically for your store and staff.

That is why Bridgestone has a dedicated advertising and promotions function as an integral part of our wider marketing team. We run extensive retail television advertising campaigns, backed by a calendar of catalogues and local area marketing, public relations and promotions.