Brazilian Beauty reaches new heights

Australia's premier hair removal and beauty salon, Brazilian Butterfly , continues to reach lofty heights, opening a further two salons in the past four weeks.

The national Brazilian waxing icon has opened franchises in Taylors Lakes and Burwood East in Victoria.

The opening of these salons follows the recent opening of Brazilian Butterfly Templestowe and Ringwood, taking the total number of salons to 26.

Brazilian Butterfly Managing Director Scott Farrar said the brand was on track tgo open even more salons in 2012.

"We are confident that will will open at least another two more salons before the end of the year," Farrar said.

"We are still hopeful of opening our first salon in Western Australia, while Sydney is still a focus for us also over the next 12 months," he said.

The opening of Burwood East saw the first ‘re-branding’ opportunity for Brazilian Butterfly.

"We re-branded a former Body Bronze and the transition has been amazing. With an existing client base and a new offer of diverse services, the new salon has really had a significant impact already," Farrar said.

Burwood East franchisee Kate Jackson said since rebranding to Brazilian Butterfly, the response from existing and new customers had been overwhelming.

"Brazilian Butterfly has such a strong and respected brand name and the results of that have been outstanding," said Kate.

"With Brazilian Butterfly’s reputation, range of services and product range, we have much more to offer the market place than many other industry brands. This will be a real win for us moving forward," he said.

Brazilian Butterfly opened its first salon in Richmond, Victoria, in 2002 and opened its first franchise store in 2004. There are salon franchises in Victoria, Queensland and ACT.