Have you dreamed of owning your own business but would like the comfort and knowledge of a winning franchise formula then Brazilian Butterfly can offer you an amazing opportunity.
We are looking for people with a Passion for the Beauty Industry who can deliver on Superior Customer Service.
Welcome to Brazilian Butterfly, as you commence the first steps towards owning your own Brazilian Butterfly Hair Removal Franchise Salon.
Brazilian Butterfly provides an opportunity to embrace a successful business model and develop your own sustainable and profitable salon under the umbrella of a proven brand.
Brazilian Butterfly is a progressive hair removal franchise business with a vision to become one of Australia’s most recognised, successful and profitable beauty salon chains.
The successful and sustained growth Brazilian Butterfly has enjoyed, since its launch in February 2002, is a result of our strong marketing and branding, combined with our commitment to the highest standards in training, service and product and backed by Brazilian Butterfly’s business systems.
To ensure Brazilian Butterfly’s continued growth, a successful relationship between Brazilian Butterfly and our franchisees is paramount and relies on an equal understanding of what each party must contribute to the business. As a new franchisee of Brazilian Butterfly, you can expect support, guidance and the benefit of our experience and commitment in guiding you through the motions of setting up and the launch of your own Brazilian Butterfly Salon; and ongoing support as you grow your own hair removal franchise and beyond.
Mission Statement
To continue to grow and maintain Brazilian Butterfly’s identity as a benchmark in the beauty industry for hair removal and to ensure the ongoing success and longevity of the Brazilian Butterfly brand via: The ongoing development and maintenance of the highest levels of industry standards, best practices and training. Consumer recognition via creative, innovative and effective marketing, ensure Brazilian Butterfly as the first choice brand. Strong and profitable aligned relationships through franchising.
Our History
Brazilian Butterfly was established after recognising a gap and subsequent need for a professional, yet, fresh, fun and progressive salon to take advantage of the specialty niche market that had been neglected by other salons - Brazilian waxing.
Our first Brazilian Butterfly salon opened in February 2002, in the popular shopping precinct of Bridge Road, Richmond Victoria. The Richmond salon started on a small scale, but within a year the salon had established a client base of over 4,500. Based on the resounding success of the Richmond salon the decision was made to launch a second salon.
With its reputation as one of Melbourne’s most popular suburbs, particularly amongst young female professionals, St Kilda was chosen. Our St Kilda salon opened its doors in June 2003 and quickly established itself as a first choice salon in the area and grew its client base through an extensive external and in-store marketing campaign.
With Brazilian Butterfly’s reputation firmly established within Melbourne’s inner suburbs, the company was approached to expand the business. In February 2004, Brazilian Butterfly Knox, in Melbourne’s eastern suburbs launched, under license, and has proved to be another success story. With the success of our first franchised salon in Knox, Brazilian Butterfly now has 16 franchises successfully operating in Victoria as well as Robina in QLD.
Our People
Management
Brazilian Butterfly management are experts in their field. The management team covers a wide variety of tasks to ensure the smooth running of the business. The management team looks after all communication, marketing, stock purchasing and franchising. It is through experience and sound knowledge of the industry that the management team is able to drive Brazilian Butterfly into the future.
Therapists
The therapists at Brazilian Butterfly are all very committed to their profession. They conduct themselves in a friendly professional manner at all times. They all receive ongoing training in all areas of hair removal and skin treatments. They are an important key to the success of the business as their relationship with the clients is generally the most impressionable.
Receptionist and Salon Managers
Developing a good relationship with clients through quality customer service is the main role of the receptionists and salon managers. Our receptionists have outstanding customer service skills and help make the client feel comfortable and welcome in our salons.
FAQ
1. Is there a training program and, if so what type of training will I receive?
Yes. Upon acceptance of your franchise agreement and prior to you opening your salon, you will receive comprehensive training. This informative and intensive 4 week session covers every aspect of operations including purchasing, merchandising and product knowledge. As well as you will be fully trained in all Brazilian Butterfly waxing services. Training occurs in our Richmond salon.
2. What experience do I need to operate a Brazilian Butterfly salon?
The primary qualifications are financial stability and capability combined with a demonstrated work ethic and desire to succeed. The character and motivation of the franchisee is considered more critical to the performance of the business than prior business or retail experience, as our extensive training program and salon assistance will ready you to operate a Brazilian Butterfly salon.
3. How much is a Brazilian Butterfly Franchise?
The all inclusive cost of a franchise ranges between $180,000 to $240,000. This includes store fit-out, equipment, training fees and all other fees and charges.
4. Why should I purchase a franchise?
The primary advantage of franchising is that it substantially reduces risks. Other significant advantages include:
- The buying power and consistent product quality that is available from the franchisor
- Proven systems of operations and training
- Affiliation with a growing national chain that provides the name recognition and quality identifications associated with widely recognised franchised concepts
- The initial and on-going support of a franchisor who succeeds only to the extent that its franchisees succeed
5. I am definitely interested in franchising a Brazilian Butterfly salon. What do I do next?
Complete and return the application form. Upon receipt of your application form we will be in contact to begin the process. Your application will be reviewed as soon as it is received. The process may take up to 1 week. Should your application prove satisfactory, we will be contacting you to arrange for you to go through the Approval process involving a series of interviews.
Testimonials
Deanne Siwak Camberwell Franchisee
What has surprised you about the franchise?
The most refreshing surprise was how loyal and brand proud the cliental are. It got me customers from day 1 which was such an advantage.
The consistency in the passion all the franchisees have for running their business was also a little unexpected. Whilst we all have slight variations (which is encouraged) in our approach to business to best match the community we work in, everyone is committed to the Brand and its’ health.
Coming into the industry with no prior training or experience, the franchisee training was above my expectations and left me well equipped to start my business.
Jackie Carlton & Greensborough Salons
What advice would you offer a new Franchisee:
- Listen to the Franchisor – they know their business
- Develop a detailed business plan that you can use
- Have plenty of Capital in reserve when starting out
- Understand your financial systems or get a good book keeper
- Know your reporting requirements
- Research your responsibilities as an employer and a franchisee
Finally the belief we have in the Franchise is reflected in our decision to open our second salon in Greensborough in April 2006.