Boulangerie deFrance

Boulangerie deFrance or Bakery of France is a provincial French cafe and bakery specialising in provincial breads, crepes and pastries. All baguettes and breads are baked daily and made to order with delectable fillings including our signature dishes, Tuna deFrance and Chicken deFrance.

Our crepes are also made to order in front of our customers in the tradition of the famous French creperies of Brittany.

The Boulangerie de France pastries are renowned and our chocolate croissants are regarded as Australia’s best. So it’s no wonder that when French visitors come to Australia and need a chocolate croissant,,, they come to Boulangerie deFrance.

No-one claims the French invented or discovered coffee but there is little doubt they perfected the drinking of it and it wouldn’t be a French café without the finest signature Boulangerie deFrance coffee made with hand selected beans from AAA grade Ethiopian, Costa Rican and Brazilian beans…

All of which can be enjoyed in our comfortable casual dining atmosphere surrounded by des images de France.

FRANCHISE OPPORTUNITIES

Wynnum Plaza, BRISBANE
Currently in design phase, this shopping centre site will open in late February 2012. To express your interest in this site, email us via the contact form above.

Chatswood, SYDNEY
Currently in lease negotiations, this shopping centre site will be ready for operations in the first half of 2012. To express your interest in this site, email us via the contact form above.

WHY IS BOULANGERIE deFRANCE SO GOOD?

At Boulangerie deFrance the recipe for success is simple. Good food, great people, and an interesting and changing retail environment that encourages customers to visit time and time again! This combined with a splash of France has lead to a solid business model. The underlying philosophy of our brand is driven by the French passion and philosophy that food and bread in particular is one of life’s greatest pleasures. The French are culinary masters and Boulangerie deFrance aims to share the French tradition, passion and heritage of freshly baked bread, crepes and pastry creations in a vibrant retail food environment.

To enhance the retail experience, breads are baked throughout the day every day. Imagine the fresh aroma now. We bake a bit of France in our stores each and every day.

WHO CAN BECOME A deFRANCE FRANCHISEE?

We believe in diversity and want to work with people from all walks of life. At Boulangerie de France, our franchisees are:

• People’s people;
• Not afraid of hard, physical work;
• Willing to build a team;
• Able to make a significant time contribution in their store;
• Passionate hands on approach;
• Positive attitude;
• Strong customer service focus;
• Excellent leadership and communications skills; and
• Willing to succeed

Does this sound like you?
Our success is driven through people and our franchisee’s play a critical role in that.
A franchisee opportunity with us may just be what you’re looking for when it comes to a career and lifestyle change. Take the next step today and express your interest in joining us on our franchise success journey!

WHERE CAN I OPEN A STORE?

Boulangerie deFrance is a franchised French Bakery Cafe Concept headquartered in Australia. There are currently franchised stores in Sydney with the next store due to open in Brisbane February 2012 and another due to open in Sydney shortly after. Boulangerie deFrance can service and supply franchised stores almost anywhere in Australia. If you decide to proceed with a franchise store, we use professional services for site selection and assessment. We would oversee and work with you to find the most suitable location or to qualify an existing site. We are poised for rapid expansion and opportunities exist right now in Australia's premiere shopping centres and precincts and anywhere great coffee and food is needed.

WHAT DO WE CREATE?

• Baguettes & Bread
Our bread is baked on site daily, throughout the day. Product is sourced from local suppliers and we have preferred supplier agreements to ensure consistency of supply. The baguettes and breads are baked to Boulangerie deFrance specifications ensuring breads of authentic French tradition.

• Baguette Sandwiches
When it comes to sandwiches you just can’t beat the French baguette. At the core of the Boulangerie de France operation are our baked on premises baguettes, made to order with the customer’s choice of fillings. Baguette Sandwich Artist’s are more than happy to follow customer requests, or to make recommendations.

• Crepes
We couldn’t be a French café without crepes! Our crepes are prepared to order, providing in store theatre and are a strong point of difference.

• Pastries
We produce in-store, a beautiful range of pastries that literally transport you from wherever you are right into some gorgeous little Parisian street!

• Signature Series
Our signature series highlights the popularity and premium taste of our mix range. Our Chicken deFrance mix is unbeatable, our customers can’t get enough of it and our Tuna deFrance comes a close second.

• Coffee
We serve our signature Boulangerie deFrance coffee made with hand selected beans from AAA grade Ethiopian, Costa Rican and Brazilian beans. Our contractual agreement with suppliers confirms pricing and supply for the next four years. The blend is an ultra-premium grade blend produced, bagged and delivered by Grinders Coffee.

• Cold Drinks
We maintain exclusive agreements with our drink suppliers that guarantees exceptional pricing for all franchisees for the next three years.

WHAT ARE THE STEPS TO BECOMING A FRANCHISEE?

• Step 1: Submit your Expression of Interest and/or Application form. Have an initial interview with Boulangerie deFrance.
• Step 2: Receive disclosure document, which must be in possession for 14 days. Pay the initial deposit.
• Step 3: Complete and return signed Disclosure Document after the 14 day cooling off period.
• Step 4: Attend final interview with Boulangerie deFrance Franchise Recruitment Consultant. Agree on appropriate Boulangerie deFrance site. Take receipt of Boulangerie deFrance Franchise Agreement.
• Step 5: Seek independent legal advice for the Franchise Agreement. Both parties agree to proceed.
• Step 6: Pay balance of Franchise Fee. Set training and store opening date