In 2000, Boost Juice founder Janine Allis saw a gap in the Australian market for a healthy food alternative. As a consumer she had always struggled to find anything healthy to eat and drink when she was out.

With no business experience, only a passion to do retailing differently. Janine developed a business plan and raised $250,000 through friends. The idea was simple: make healthy living both tasty and fun. Build a brand that embodied her ‘Love Life’ philosophy.

Using real fruit and vegetables, along with Janine’s passion, she created something that was unlike anything else in the market. The concept of Boost Juice began to take shape.

The juice bar concept was relatively new for Australia. The way Boost Juice presented the brand was also new for retail in general. Boost Juice was never simply about healthy and great tasting juice or smoothies – the brand is built on the entire experience that takes place every time a customer enters a store. This experience is a combination of a great tasting product, served by positive and energetic people who greet you with a smile and are polite enough to call you by your first name in a bright and colourful store environment with fun music to match! This point of difference is further enforced through the brand’s on-going commitment to product innovation, unique tactical marketing campaigns and partnerships, a robust customer relations strategy and our Vibe Club loyalty program that rewards loyal customers.

At Boost we have a can-do attitude. We don’t believe in the word ‘try’ as that means you’re giving yourself permission to not succeed. We believe in saying. “You just do it.”

Boost Juice has come a long way from its early days. However with all the improvements, what hasn’t changed is our ongoing commitment to health, fun and loving life. Boost has grown to over 580 stores worldwide.

WHO ARE WE LOOKING FOR?

Boost Juice wants to find motivated enthusiastic people who have a passion for healthy food that is not only good for you but tasty as well, we want people who live and breathe a ‘Love Life’ attitude!

At Boost, we strive to always provide a unique retail experience for customers that is fun & exciting whilst providing continuity of standard of service and product for each visit.

This customer centric attitude, along with a large variety of delicious & healthy products, backed with proven systems and innovative marketing campaigns is the reason why Boost has been and will continue to be highly successful in the marketplace.

If you’re vibrant, ambitious, motivated and have a love for life and all things healthy, please contact us to discuss your journey with Boost.