The sweet taste of success
World famous ice cream franchise Baskin Robbins is expanding and needs ambitious and success-oriented franchisees to open new stores in and around Australia.
Baskin Robbins has restyled itself to reflect today’s more vibrant and youthful commercial culture. And it seems Aussies just can’t get enough!
The new branding has been successfully launched in NSW’s three newest stores, located at Circular Quay, Gordon and Macarthur Square, Campbelltown. In QLD it has been launched in Sorrento, Mt Gravatt and Strathpine.
Now, Baskin Robbins needs energetic and motivated franchisees to complement the fresh look and feel of its new stores, and to take the lead in the marketplace.
Baskin Robbins is looking for a special sort of franchisee. According to Senior Management, business acumen and enthusiasm are pivotal:
“We want people who know retail operations, and who are committed to building a solid future for themselves on the proven Baskin Robbins business tradition.”
But personality counts for a lot too:
“We also want people who understand the importance of fun, and are ‘in touch with their ice cream side’, as we like to say.”
Baskin Robbins is the world’s leading specialty ice cream franchise, with more than 5,000 retail outlets throughout the world.
The premium Baskin Robbins ice cream range has been a universal favourite for more than 60 years. Today, it has risen to iconic status, with classic flavours like Jamoca Almond Fudge and Very Berry Strawberry holding the world’s taste buds to ransom. Now, Baskin Robbins have capitalised on the popularity of these unique flavours by presenting them in specialty frozen desserts and beverages.
The stores offer up to 40 flavours, and are also delighting a younger generation of fans with their new range of custom-designed ice cream cakes, which have proven immensely popular for birthday celebrations and are selling like . . er . . . hot cakes? And with this new product focus, Baskin Robbins is anticipating many happy returns for franchisees as well!
Baskin Robbins franchisees enjoy the benefits of working within this proven business model. With a vibrant new image, prime store locations, unparalleled brand awareness throughout Australia, and patrons ready to walk through the door, prospective franchisees will soon experience the taste of success and lasting financial freedom.
See the buying a franchise for additional information. 16.07.2007
FCA Member
Related Franchise News
Ben & Jerry’s launches first ice cream franchise in Australia
30/01/2012 - able to trade for long hours.”Ben & Jerry’s ...
Cold Rock franchisee in Rosalie looks onwards and upwards
19/01/2012 - It has been one year since a metre-and-a-half of muddy brown ...
Cold Rock Ice Creamery launches special calendar for children’s charity
6/01/2012 - Cold Rock Ice Creamery launches a special calendar to help ...
Peir Lai opens two Movenpick Ice Cream franchises
14/12/2011 - plan to open its “shopping centre model” ice cream ...
Movenpick Ice Cream aims for 40 to 50 stores nationally
12/12/2011 - another store in Arthur St, Brisbane in the coming months. ...
Contact Baskin Robbins Ice Cream
PO BOX 1899
Broadbeach
Gold Coast
QLD 4218
Tel: 07 5588 0822
Fax: 07 5588 0833
