A sweet success story - $350,000 raised to support Australia’s breast cancer community
The funds were raised through public donations and the sale of specially prepared pink finger buns from 3-16 May. Many bakeries took it upon themselves to raise additional funds through activities such as sausage sizzles, sponsorship of staff to shave their heads and even donating of wages.
BCNA CEO and breast cancer survivor, Lyn Swinburne comments, “The response from the bakeries and the public has been incredible. This result contributes to the $1.5 million Bakers Delight has contributed to Breast Cancer Network Australia (BCNA) over our seven year relationship.
“I want to thank the Bakers Delight staff and customers for their support on behalf of the 22,000 members BCNA represents and the wider Australian breast cancer community,” she says.
All proceeds from the sale of the pink products will support BCNA to continue its work to empower, inform, represent and link together Australians affected by breast cancer.
Much of the money raised will go towards BCNA’s My Journey Kit – a comprehensive information kit distributed free of charge regardless of where the woman lives in Australia to help them on their journey through breast cancer.
“It is expected that 13,000 women will be diagnosed with breast cancer this year, and thanks to the generous support of Bakers Delight staff and customers, BCNA will be supporting these women and their families who need our help,” Lyn Swinburne said.
The most important element of the Pink Bun campaign was the opportunity to link breast cancer survivors with their local community. A substantial number of BCNA representatives visited their local Bakers Delight to interact with the community to inform and educate them about BCNA and the support available to those affected by breast cancer.
During the campaign, every bakery was decorated in pink paraphernalia as they competed for the prize to attend BCNA’s upcoming event Field of Women LIVE. The public determined the best decorated store by voting online at www.bcna.org.au. The winner was Bakers Delight Murwillumbah.
27.06.2007
FCA Member
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