Alchemy Network to host Internet Marketing and Social Media Day on the Gold Coast

Business consulting franchise network, Alchemy Network , is set to conduct a full day Internet Marketing and Social Media Seminar on the Gold Coast on Tuesday 22nd June.

The seminar day is targeted at Marketing professionals and business owners.

The program is aimed at offering an Internet Marketing roadmap and at putting an internet marketing plan in place that is going to work for businesses and their bottom line.

Everyone is aware of Facebook, twitter, and blogging, but how can it all work for businesses and drive revenue up?

Date: Tuesday, June 22nd, 2010
Time: 8.45am – 4.15pm
Location: The Chancellor, 19 Lake Street, Varsity Lakes, Gold Coast (Lake Room)

Morning tea, lunch and afternoon tea provided and seats are strictly limited

Contact Alchemy network for further information.

Program Description: Why you should be online- An evolution you cannot ignore

How to plan your online marketing strategy to grow your revenue

We’ll show you how to plan your website and how to use it to increase conversion rates. 

• Align your business strategy with your online objectives 
• Design considerations of a website- The Headline, the body, the call to action, design elements, etc. 
• Case studies: How to assess a website

• How to get to the top of natural search results 
• How to use Adwords to drive traffic to YOUR site 
• How to get your local customers to find YOU 
• How to write web content that ranks well

What is social media about? Discover the myths versus reality

• How can you make social media work for you? Blogging and social media sites 
• 10 essential elements to a thriving social media plan

Email marketing that drives your bottom line up.

A simple guide to Google analytics - Make decisions going forward based on the numbers.

Topic Summary:

Search Engine and Social Media Optimisation (‘Page Rank’, Google Places, Google News, Twitter, Facebook); Keyword Research Tools (Google Keyword Tool, Google Insights, Google Trends); Analytics (Google); Online Press Releases (PR Wire); Online Brand Monitoring (Google Alerts, Google Reader, iGoogle); Interactive Maps (Google Earth, Google Maps).

Program Presenters:

Matt Forman is founder and Managing Director of Traffika. Matt has over 12 years experience in Internet Marketing, online media and ecommerce. He successfully managed and owned many leading online businesses in Queensland. He is a Google Certified Advertising professional.

Sylvie Danoy is Managing Director of the Alchemy Network Australia. Sylvie has experience in product development and management, communication, copywriting and marketing. She holds undergraduate studies in business and public relations, as well as post-graduate qualifications in organization communication and a Master in Business Administration.

The Alchemy Network is an organisation of business consultants and business coaches who assist small and medium size businesses to attain business and financial success.