Sales and marketing services of the ASC Transfer Services franchise’s financial services

The ASC Transfer Services franchise is an international money transfer firm that provides affordable and efficient services to its clients including financial institutions. The financial services franchise markets its services and products through an efficient team of sales and marketing professionals. The money transfer business markets its services to its three major distribution channels including check cashing outlets, smaller independent accounts and large national agent accounts.

The money transfer business also has its marketing team looking after international sales and marketing located in Western Europe, Eastern Europe, Asia, Middle East, Africa, Mexico, Latin America and the Carribbean. The financial services franchise raised its marketing expenses to 39% in 2006. The ASC Transfer Services franchise supports its marketing efforts with a number of advertising and promotional campaigns. The brand awareness program of the financial services franchise focuses on maintaining the consistency of its signage globally and displaying it at all its agent locations.

ASC Transfer Services also utilises traditional means of marketing such as radio, television and print. The website of the money transfer business is available in 44 languages with new agent location function made available in the website. Products and services of the financial services franchise are also promoted in ethnic festivals by regional agents.