Retail operational strategy of the A La Turko franchise

The A La Turko franchise is Australia’s most popular kebab franchise chain. The retail franchise continuous to strive towards providing the best Turkish cuisine coupled with warm personal service. The kebab business has grown from a moderate store in West Sydney to a thriving business of 20 outlets in the food halls of major shopping malls in Sydney, Canberra, Townsville and Melbourne.

The high profile reputation of the kebab business is maintained by its emphasis on attention to detail right from the basics. The retail franchise operates out of strongly branded, efficient and clean outlets with hand picked staff who are given continuous training in all aspects of operation including shop management, customer relation, selling techniques, food preparation and display. A La Turko stores re designed to give customers a relaxed and enjoyable dining experience as well as comfortable work place for its staff.

A La Turko is a healthy alternative for convenient fast food in the wake of changing trends in consumer choice. The great tasting and highly nutritious food stuffs of the kebab business are priced reasonably to offer the greatest value for money. Another important aspect of the retail franchise’s business strategy is the choice of location which is most often food courts in busy shopping centres.