7-Eleven provide their convenience store franchisees with an appealing business system

When they purchase their convenience store franchise, 7-Eleven franchisees buy two things; a brand name tats recognised worldwide and a business system that works.

7-Eleven is one of the world's most successful convenience store franchise networks for many reasons, one of which is their comprehensive business system that provides franchisees with all the vital elements of opening and operating a healthy and profitable business.  

Firstly, 7-Eleven's expert Real Estate team chooses their franchisees sites that are convenient to customers, and once the lease has been secured their marketing and construction teams design and fit out the store with all the equipment needed. The franchisee is then licensed to operate the store as their own business according to the franchise agreement.

Before taking on a 7-Eleven franchise, convenience store franchisees also complete a franchisee training program, which provides them with in-store experience and classroom training. This training program will teach new franchisees the importance of delivering excellent customer service, along with the systems and processes they must follow to run a 7-Eleven store.

7-Eleven provide plenty of support to assist their franchisees in running and building their business. A district manager with expertise in 7-Eleven retailing visits the store twice a month to share information, monitor performance, and work with the franchisee. The company also has a 24/7 support centre to provide telephone assistance should there be any urgent issues.

In addition to this support, 7-Eleven make managing the payroll of the convenience store franchise as easy as possible by offering a payroll service. Furthermore, 7-Eleven maintains book-keeping records for the store on the franchisees behalf. From the daily banking, 7-Eleven pays for all approved operating expenses and merchandise purchases. Regular reporting of trading results, merchandise category performance and franchisee financial statements are also provided monthly. Additionally, a BAS calculation sheet is provided quarterly.

The 7-Eleven marketing team is focused on driving more customers to 7-Eleven franchises with a marketing plan that includes regular advertising, in store promotions, and a supply of all in store promotional material. Franchisees can then maximise their sales and profits by ensuring they are well stocked and have all promotional material on display.

With more than 480 stores across Victoria, New South Wales, and Queensland 7-Eleven convenience store franchisees are not only investing in a business, they are joining a family. The company holds state meetings twice a year to share plans, listen to feedback and provide an opportunity to network with fellow franchisees.