Inspiration for the innovative and unique concept was driven by a growing shift in casual diners wanting a fast, healthy and value for money burger. A burger that uses gourmet, fresh, yet indulgent ingredients such as premium grade grass fed Beef, fresh Avocado, Short Rindless Bacon, Sourdough Bread, Free Range Eggs, and special recipe Aioli, all cooked fresh in an open kitchen, and in front of the customer.