Mrs. Fields Bakery Cafe

Mrs. Fields Bakery Cafe

At Mrs. Fields it’s all about the treat!

Mrs. Fields Bakery Café offer Franchisees the opportunity to be in business for themselves, but not by themselves.

The benefits of being part of our franchise system are significant, with franchisees obtaining:

  • The competitive edge of well-known Mrs. Fields brand
  • Established and proven business systems
  • No early starts - Mrs. Fields products are delivered “ready to bake” with minimal preparation required
  • Sophisticated supply chain solutions
  • Enhanced advertising frequency and marketing opportunity
  • Greater brand awareness through the national visibility of the brand
  • A broad range of products, services, product innovation and training programs

Why choose Mrs. Fields Bakery Cafe?              

  • Mrs Fields products are baked fresh instore, using quality ingredients.
  • Franchisees are provided with comprehensive training at our purpose built Training facilities, by our dedicated, experienced and qualified trainers. Ongoing support and field training is facilitated by your Franchise Business Manager.

Mrs. Fields marketing team are focused on driving customers into your store, increasing store sales and enhancing the Mrs Fields experience for every customer.

Our Franchisees are guided by our proven franchise operating model – We also provide Franchisees with intensive training and ongoing support to help their business grow from strength to strength.

Mrs. Fields franchisees are fully supported by our experienced Franchise Business Managers. Intensive business and PASEC training is provided at Head Office, located Mt Kuring-gai NSW and you also receive 2 weeks in store, to gain required “hands on” experience, prior to opening your new store or settlement on your existing store.

Ongoing training is delivered in a number of ways to support you and your team. You will never be on your own, Mrs.Fields is committed to its franchisees with ongoing support and encouragement.

You simply need a love of food and the drive to succeed as your own boss. Mrs. Fields makes the rest easy!

We view our franchisees as an extension of our brand. Ownership, accountability and integrity are some of the characteristics we look for in a potential franchisee. We need ambitious, motivated individuals, who are passionate to take our growing brand to the next level, through great customer service and willingness to work in and on their business.

Mrs. Fields Bakery Café is seeking interest for new and existing Franchises located in all states of Australia. Visit our website for further information and current opportunities, or alternatively advise us of the suburb and state you are interested in.

Snapshot

Year Brand Started:
1977
Year Franchising Started:
1994
Concept:
Café Bakery Franchise
Capital Investment Required:
$200,000 - $350,000
Qualifications Required:
No specific qualifications are required, although having previous business experience is an advantage, as well as:
• The desire to be the owner / operator of a Mrs. Fields Bakery Café
• Great written & oral communication skills
• The ambition to be successful & the drive the business to maximize the potential of the store
• The ability & willingness to follow the franchisor’s proven systems
Resale Opportunity:
Good
Franchise Business Established:
1977
Franchise Commenced:
1994
Training and Support:
4 weeks training including 2 weeks instore
2 weeks support on opening new store
1 week support for existing store
Ongoing support throughout term
Marketing Support:
National Marketing campaigns
Seasonal promotions
Local Store Marketing
Finance Options:
ANZ BANK or FINANCE BROKER
Franchise Fee:
$35,000
Addition Setup Costs:
Rental in advance – 1 month
Bank Guarantee
Public Liability Insurance
Legal and Accounting
Agreement Terms:
5-7 years, pending lease terms
Number of Units:
37
Units Outside Country:
500+

Franchises for Sale

NEW

Tuggerah, NSW

Investment Required:
$250,000 to $500,000

Description:

Tuggerah a large regional centre - David Jones, Big W, Target, Coles, Woolworths, ALDI, Event Cinemas & 262 retailers, serving 361,000 residents, $4.5B pa sales, 10.1 million visits pa & 3157 free parks View More...
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Tuggerah, NSW
NEW

St. Ives, NSW

Investment Required:
$100,000 to $250,000

Description:

Busy local shopping centre, MRS Fields Bakery Cafe opportunity is kiosk located directly outside IGA. Low start up costs - we patronised centre. Won't last long! View More...
View All Info
St. Ives, NSW
NEW

Broadmeadows, VIC

Investment Required:
$250,000 to $500,000

Description:

Broadmeadows is located 18km North West Melbourne CBD, with majors Coles, Woolworths Big W, Target (converting to KMART) & Aldi and 160 specialty stores. Busy centre, 9.6million customers PA, Mrs. Fields Bakery Cafe 25m2 kiosk with 25m2 seating. View More...
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Broadmeadows, VIC
NEW

Oaklands Park, SA

Investment Required:
$250,000 to $500,000

Description:

Busy Westfield Marion -30m2 kiosk, with exclusive seating area -Excellent opportunity for motivated Franchise Partner to take over/ renovate kiosk without any goodwill payment, offering great cafe style product range & award winning coffee. View More...
View All Info
Oaklands Park, SA
NEW

Rosny Park, TAS

Investment Required:
$250,000 to $500,000

Description:

Eastlands, Tasmania's largest shopping centre, located east side of Derwent River, with 90 specialy retailers and 1445 free car parks. Mrs Fields Bakery Cafe opportunity, is in prime location, consisting of 35m2 kiosk and 90ms exclusive seating. View More...
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Rosny Park, TAS
NEW

Seaford, SA

Investment Required:
$250,000 to $500,000

Description:

Located in the busy Seaford Shopping Centre, Mrs Fields Bakery Cafe opportunity consists of 25m2 kiosk with 30m2 exclusive seating area. Attracting over 3.25 million visits per year, the centre has 4 majors, 58 specialty stores and 940 free carpark. View More...
View All Info
Seaford, SA
NEW

Bankstown, NSW

Investment Required:
$250,000 to $500,000

Description:

Bankstown Central is a Major Regional shopping centre, located 20 kms south-west of Sydney's CBD, in one of Australia's densely populated suburbs. The centre is anchored by Myer, Big W, Woolworths, Kmart, Target and Supa IGA & 267 specialty stores. View More...
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Bankstown, NSW
NEW

Chatswood, NSW

Investment Required:
$250,000 to $500,000

Description:

Located in busy Westfield Chatswood, 28m2 kiosk , complete with 25m2 exclusive seating, is currently trading as Cookieman, but will be rebranded Mrs. Fields Bakery Cafe with New Zealand Natural Ice Cream insert. @ great franchises for price of one! View More...
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Chatswood, NSW
NEW

Woden, ACT

Investment Required:
$250,000 to $500,000

Description:

Located in Westfield Woden, 8 km from CBD, Woden Shopping Centre services 432,000 local residents, with 2388 car spaces & 9,900,000 customer visit per year! Mrs. Fields Bakery Cafe site consists of 25m2 kiosk complete with 30m2 exclusive seating View More...
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Woden, ACT
NEW

North Lakes, QLD

Investment Required:
$250,000 to $500,000

Description:

Located in the brand new extension, outside Kmart, in Westfields North Lakes, on northern outskirts of Brisbane, Mrs. Fields Bakery Cafe site complete with New Zealand Natural Ice Cream insert, consists of 30m2 kiosk & 25m2 exclusive seating. View More...
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North Lakes, QLD
NEW

Nabiac, NSW

Investment Required:
$250,000 to $500,000

Description:

Expressions of interest sought, for this unique Mrs. Fields Bakery opportunity, located in a new Shell Service Station site, currently being redeveloped, due for completion late 2017. Located 230km from Sydney and 90km west Post Macquarie on M1. View More...
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Nabiac, NSW
NEW

Darwin, NT

Investment Required:
$250,000 to $500,000

Description:

Mrs. Fields Bakery Cafe is 32m2 kiosk, located in Casuarina Shopping Square, Darwin’s largest centre. Majors Coles, Woolworths, Big W, Kmart, JB Hi Fi, BCC Cinema & 165 specialty stores and The Quarter, a brand new dining and entertainment precinct. View More...
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Darwin, NT

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Mrs. Fields Bakery Cafe
Unit 11, 7-15 Gundah Road
Mt Kuring-Gai
NSW 2080
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