Michel's Patisserie

Michel's Patisserie

Food retail

Discover Michel’s Patisserie:

Michel’s Patisserie is Australia’s largest patisserie chain with nearly 300 locations across Australia specialising in French inspired cakes, pastries, mouth-watering savouries and our exclusive award-winning coffee. 

In 2013 Michel’s Patisserie underwent the single biggest evolution in its history to build on its French inspired heritage and create the store of the future. Now enriched with an exciting new in-store customer experience, new brand livery, and delicious new products, Michel’s Patisserie is designed to surprise and delight every customer.

Our Store formats:

Michel’s Patisserie 

Available in two different formats, Kiosk and Inline, Michel’s Patisserie offers customers a dine-in or take-away experience across a variety of product offerings such as hot drinks, whole cakes, special occasion cakes, and savouries.

Kiosk = 27 m² – 35 m²
In-line = 50 m² – 100 m²

Michel’s Patisserie & Café

For the complete French café experience, a Michel’s Patisserie & Café offers an extended dine in option. Coupled with a large seating area, easy to run short order kitchen and an easy to execute menu that doesn’t rely on a fully qualified chef, Michel’s Patisserie & Café achieves a higher transaction value and is suited to shopping malls and strip locations. 

In–line = 90 m² – 150 m²

What does it cost to open a Michel’s Patisserie?

A Michel’s Patisserie/Michel’s Pattisserie & Café franchise system costs between $320,000 – $400,000. This includes the Initial Franchise Fee. The investment level varies depending on the size of the site, equipment required and the landlord conditions and contributions and includes:
 
•    A fully fitted out Michel’s Patisserie store
•    Four and a half weeks training at our state of the art training facility on the Gold Coast
•    Reference manuals for your store and staff
•    Promotional support covering national promotions
•    Product innovation and PR
•    Your initial franchise fee
•    Ongoing franchise support

What are the ongoing fees?

•    5 year term plus an additional 5 years.
•    Ongoing franchise fee: 7% (plus GST) of gross sales per week.
•    Ongoing marketing contribution: 3% (plus GST) of gross sales per week.
•    Ongoing training contribution: $23 per week Plus GST

What are the benefits of becoming a Michel’s Patisserie franchisee?

-    Michel’s Patisserie is a much-loved brand of Retail Food Group (RFG), Australia’s largest multi-brand retail food franchise operator. With over 25 years’ experience in franchising, RFG’s proven business models and support systems have been perfected to ensure the success of their franchisees
-    A fully-fledged Marketing Department responsible for national, local and digital marketing campaigns, promotions and point of sale materials as well as helping you with local store specific marketing – all activities having the primary focus of driving customers into your store, increasing store sales and enhancing the Michel’s Patisserie experience for every customer
-    Four to five weeks training at our state-of-the-art, purpose built training academy located on the Gold Coast 
-    Access to comprehensive online training programs (Inspire and RIOT), to help train your team. In-store training is also delivered on a needs basis by our dedicated Sales and Performance Managers at no additional cost. 

Meet Greg Stevens, and experience what it’s like to become a Michel’s Patisserie Franchisee: Video via The Franchise Show.

Snapshot

Year Brand Started:
1982
Year Franchising Started:
1990
Investment Levels:
$250,000 to $500,000
Concept:
Food retail
Capital Investment Required:
$320,000 - $400,000
Qualifications Required:
• No prior baking or food preparation knowledge is required - as patisserie product is delivered to store requiring minimal finishing/decorating

• Great written and oral communication skills.
• The desire to be the owner / operator of the store.
• The ambition to be successful and the drive to maximise the stores potential
• The ability and willingness to follow the franchisors proven system
Franchise Business Established:
1982
Marketing Support:
Promotions, advertising, in store POS, digital marketing, local area marketing & PR
Agreement Terms:
5 + 5 years
Number of Units:
Over 250+
Units Outside Country:
There are currently four units operating in Indonesia with additional opportunities available internationally.

Franchises for Sale

NSW - Erina Fair

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
NSW - Erina Fair
NEW

WA - Ellenbrook

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
WA - Ellenbrook
NEW

WA - Kwinana

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
WA - Kwinana
NEW

QLD - Kawana Waters

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
QLD - Kawana Waters
NEW

QLD - Cannonvale

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
QLD - Cannonvale
NEW

QLD - Gympie

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
QLD - Gympie
NEW

QLD - Aspley

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
QLD - Aspley
NEW

VIC - Wendouree

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
VIC - Wendouree
NEW

VIC - Mornington

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
VIC - Mornington
NEW

VIC - Mornington

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
VIC - Mornington
NEW

NT - Casuarina

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
NT - Casuarina
NEW

QLD - Rockhampton

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
QLD - Rockhampton
NEW

QLD - Warwick

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
QLD - Warwick
NEW

QLD - North Lakes

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
QLD - North Lakes
NEW

WA - Currambine Central

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
WA - Currambine Central

QLD - Cleveland

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
QLD - Cleveland

WA - Karrinyup

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
WA - Karrinyup

NSW - Allambie

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
NSW - Allambie

NSW - Grafton

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
NSW - Grafton

NSW - Nowra

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
NSW - Nowra
NEW

VIC - Wodonga

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
VIC - Wodonga
NEW

NSW - Glenrose

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
NSW - Glenrose
NEW

QLD - Hervey Bay

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's Patisserie's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
QLD - Hervey Bay

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