Michel's

Michel's

Food retail

MICHEL'S – Franchises for Sale – FOOD & BEVERAGE. Find all the latest franchises for sale all around Australia at Inside Franchise Business.

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Discover Michel’s:

Michel’s is Australia’s largest patisserie chain with nearly 300 locations across Australia specialising in French inspired cakes, pastries, mouth-watering savouries and our exclusive award-winning coffee. 

In 2013 Michel’s underwent the single biggest evolution in its history to build on its French inspired heritage and create the store of the future. Now enriched with an exciting new in-store customer experience, new brand livery, and delicious new products, Michel’s is designed to surprise and delight every customer.

Our Store formats:

Michel’s 

Available in two different formats, Kiosk and Inline, Michel’s offers customers a dine-in or take-away experience across a variety of product offerings such as hot drinks, whole cakes, special occasion cakes, and savouries.

Kiosk = 27 m² – 35 m²
In-line = 50 m² – 100 m²

Michel’s 

For the complete French café experience, a Michel’s offers an extended dine in option. Coupled with a large seating area, easy to run short order kitchen and an easy to execute menu that doesn’t rely on a fully qualified chef, Michel’s achieves a higher transaction value and is suited to shopping malls and strip locations. 

In–line = 90 m² – 150 m²

What does it cost to open a Michel’s?

A Michel’s franchise system costs between $320,000 – $400,000. This includes the Initial Franchise Fee. The investment level varies depending on the size of the site, equipment required and the landlord conditions and contributions and includes:
 
•    A fully fitted out Michel’s store
•    Four and a half weeks training at our state of the art training facility on the Gold Coast
•    Reference manuals for your store and staff
•    Promotional support covering national promotions
•    Product innovation and PR
•    Your initial franchise fee
•    Ongoing franchise support

What are the ongoing fees?

•    5 year term plus an additional 5 years.
•    Ongoing franchise fee: 7% (plus GST) of gross sales per week.
•    Ongoing marketing contribution: 3% (plus GST) of gross sales per week.
•    Ongoing training contribution: $23 per week Plus GST

What are the benefits of becoming a Michel’s franchisee?

-    Michel’s is a much-loved brand of Retail Food Group (RFG), Australia’s largest multi-brand retail food franchise operator. With over 25 years’ experience in franchising, RFG’s proven business models and support systems have been perfected to ensure the success of their franchisees
-    A fully-fledged Marketing Department responsible for national, local and digital marketing campaigns, promotions and point of sale materials as well as helping you with local store specific marketing – all activities having the primary focus of driving customers into your store, increasing store sales and enhancing the Michel’s experience for every customer
-    Four to five weeks training at our state-of-the-art, purpose built training academy located on the Gold Coast 
-    Access to comprehensive online training programs (Inspire and RIOT), to help train your team. In-store training is also delivered on a needs basis by our dedicated Sales and Performance Managers at no additional cost. 

Meet Greg Stevens, and experience what it’s like to become a Michel’s Franchisee: Video via The Franchise Show.

Snapshot

Year Brand Started:
1982
Year Franchising Started:
1990
Concept:
Food retail
Qualifications Required:
• No prior baking or food preparation knowledge is required - as Michel's product is delivered to store requiring minimal finishing/decorating.

• Great written and oral communication skills.

• The desire to be the owner / operator of the store.

• The ambition to be successful and the drive to maximise the stores potential.

• The ability and willingness to follow the franchisors proven system.
Franchise Business Established:
1982
Marketing Support:
Promotions, advertising, in store POS, digital marketing, local area marketing & PR.
Agreement Terms:
5 + 5 years
Number of Units:
Over 250+
Units Outside Country:
There are currently four units operating in Indonesia with additional opportunities available internationally.

Franchises for Sale

NEW

QLD - Canelands, Mackay

Investment Required:
$250,000 to $500,000

Description:

Michel’s is Australia’s largest patisserie chain specialising in decadent cakes, French-inspired pastries, mouth-watering savouries and our exclusive award-winning coffee. It is this combination that has helped Michel’s win “Coffee Shop of the Year” for the last four years, as voted by consumers. View More...
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QLD - Canelands, Mackay
NEW

QLD - Cannonvale

Investment Required:
$250,000 to $500,000

Description:

Michel’s is Australia’s largest patisserie chain specialising in decadent cakes, French-inspired pastries, mouth-watering savouries and our exclusive award-winning coffee. It is this combination that has helped Michel’s win “Coffee Shop of the Year” for the last four years, as voted by consumers. View More...
View All Info
QLD - Cannonvale
NEW

QLD - The Pines, Elanora

Investment Required:
$250,000 to $500,000

Description:

Michel’s is Australia’s largest patisserie chain specialising in decadent cakes, French-inspired pastries, mouth-watering savouries and our exclusive award-winning coffee. It is this combination that has helped Michel’s win “Coffee Shop of the Year” for the last four years, as voted by consumers. View More...
View All Info
QLD - The Pines, Elanora
NEW

NSW - Circa Retail, Bella Vista

Investment Required:
$250,000 to $500,000

Description:

Michel’s is Australia’s largest patisserie chain specialising in decadent cakes, French-inspired pastries, mouth-watering savouries and our exclusive award-winning coffee. It is this combination that has helped Michel’s win “Coffee Shop of the Year” for the last four years, as voted by consumers. View More...
View All Info
NSW - Circa Retail, Bella Vista
NEW

NSW - Taree

Investment Required:
$250,000 to $500,000

Description:

Michel’s is Australia’s largest patisserie chain specialising in decadent cakes, French-inspired pastries, mouth-watering savouries and our exclusive award-winning coffee. It is this combination that has helped Michel’s win “Coffee Shop of the Year” for the last four years, as voted by consumers. View More...
View All Info
NSW - Taree
NEW

WA - Rockingham

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
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WA - Rockingham
NEW

QLD - Rockhampton

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
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QLD - Rockhampton
NEW

QLD - Warwick (Rose City)

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
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QLD - Warwick (Rose City)
NEW

QLD - Regional (Hervey Bay)

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
QLD - Regional (Hervey Bay)
NEW

QLD - North Brisbane (North Lakes)

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
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QLD - North Brisbane (North Lakes)
NEW

VIC - Forest Lake

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
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VIC - Forest Lake

QLD - Brisbane Bayside (Cleveland)

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
QLD - Brisbane Bayside (Cleveland)
NEW

NT - North Darwin (Casuarina)

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
NT - North Darwin (Casuarina)
NEW

VIC - Wodonga (Mann Central)

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
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VIC - Wodonga (Mann Central)
NEW

VIC - South Melbourne (Mornington)

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
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VIC - South Melbourne (Mornington)
NEW

VIC - Ballarat (Wendouree)

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
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VIC - Ballarat (Wendouree)

NSW - Regional NSW (Grafton)

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
NSW - Regional NSW (Grafton)
NEW

NSW - North Sydney (Glenrose)

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
NSW - North Sydney (Glenrose)
NEW

NSW - Albury

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
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NSW - Albury

NSW - Central Coast (Erina Fair)

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
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NSW - Central Coast (Erina Fair)
NEW

WA - Ellenbrook

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
WA - Ellenbrook
NEW

WA - Kwinana

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
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WA - Kwinana
NEW

VIC - Mornington

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
VIC - Mornington
NEW

NT - Casuarina

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
NT - Casuarina
NEW

WA - Currambine Central

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
WA - Currambine Central

WA - Karrinyup

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
WA - Karrinyup

NSW - Allambie

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
NSW - Allambie

NSW - Nowra

Investment Required:
$250,000 to $500,000

Description:

$320,000- $400,000  Michel's stylish new-look franchises are NOW available for purchase - in multiple locations within Australia!  View More...
View All Info
NSW - Nowra

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