Mad Mex Fresh Mexican Grill

Mad Mex Fresh Mexican Grill

Healthy, fresh, authentic and high-quality Mexican food in a fast casual environment.

Mad Mex is a Mexican restaurant franchise, voted the best Mexican restaurant nationwide in the Lifestyle Food Awards, Australia's best fresh Mexican restaurant , Mad Mex is expanding and looking for passionate and enthusiastic franchisees.

Mad Mex is serving gourmet, restaurant quality food in a fast paced environment, Mad Mex is ideally positioned neatly between high end restaurants and food court operators. Mad Mex enjoys the best of both worlds! Fast enough to create a high volume takeaway business but a unique and high quality product offer that is sufficient to command a premium price point.

Mad Mex believes in creating a complete Mexican dining experience, so our locations are typically licensed and we provide a range of Mexican beers, tequilas, and our famous $8 margaritas. Our target market is at the high end of the fast food market; and we want our customers to feel good about eating at Mad Mex every day, both in terms of value and quality.

Snapshot

Year Brand Started:
2007
Year Franchising Started:
2009
Investment Levels:
$250,000 to $500,000
Concept:
Healthy, fresh, authentic and high-quality Mexican food in a fast casual environment.
Capital Investment Required:
$375,000 - $450,000 (+ GST)
Qualifications Required:
The ideal Mad Mex franchisee is an ambitious and self-motivated leader who shares our commitment to quality. With a commitment to outstanding customer service and building a great working environment, you share our goal to become the most respected Mexican food brand in the fast-casual market.
Franchise Business Established:
2007
Marketing Support:
Comprehensive marketing tools are provided to orchestrate local area outreach to complement corporate marketing activities in print, radio and online.
Agreement Terms:
5 + 5 years
Number of Units:
65
Units Outside Country:
1 and more to come

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Mad Mex Fresh Mexican Grill

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