Women’s only health club
1989
63
$400,000 to $600,000
Five years
Key territories in all states (except NT at this time)
Bec Lollback
beck.lollback@fernwoodfitness.com.au
(03) 9614 5055
(03) 9614 6812
www.fernwoodfitness.com.au
The first Fernwood Women’s Health Club was established in central Victoria in 1989 when Diana Williams recognised a need for women to have their own special space – a safe haven to enjoy regular exercise to reach their health, fitness and wellbeing goals.
Since this time, Fernwood has become synonymous with Australian women’s health and fitness and regularly appears in Business Review Weekly’s top 10 fastest growing private companies. Today, with national reach, Fernwood is the largest organisation of its kind in Australia with 89 percent unprompted recall of its brand name, over 15 years experience, more than 80,000 members, 1500 employees and an annual turnover in excess of $75 million.
Fernwood is accredited as a preferred business model by major banks which offer cash flow lending to franchisees setting up their businesses, and regarded as one of Australia’s leasing franchise systems by the Franchise Council of Australia.
Sue Stone from Fernwood Woden, ACT says: “Purchasing our first fitness franchise in September 2003, we could not believe that our club was cash flow positive within the first month of opening. The club has gone from strength to strength and we recently opened our second club in August 2004, which again opened cash flow positive in the first month. The Fernwood systems and support are comprehensive and continue to improve and grow rapidly, which will ensure our businesses remain profitable and robust for many years to come.“
Joining the Fernwood franchise system will give your business acumen and people skills a workout.
Fernwood is seeking expressions of interest from driven, passionate and business savvy people to drive its growth across the country, with prime territories currently available in each state.
11-Jan-2006