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What do you do for a CRUST?

Join Australia's hottest new gourmet food franchise.

Crust Gourmet Pizza has revolutionised the pizza bar concept, creating a brand new model that's unique, exciting and highly successful. We've been developing and fine-tuning the Crust pizza business since it was established in 2001, and we're now inviting franchisees to join us in making the Crust brand Australia's favourite gourmet pizza.

Ten stores are already open, with more under construction. We focus on servicing a discerning, affluent marketing that demands a high quality product and great service - many people have discovered Crust - and are loving it.

Why are we different? Firstly, there's the very strong combination of skills our management team bring to Crust fast food franchise. Collectively, we have experience in business development, marketing, management, accounting, sales, retail and wholesale food operations, the construction industry and hospitality. When you think about it, these are precisely the skills needed to build a successful food franchise group.

Secondly, we identified a gap in Australia's huge pizza market. About 50% of the market is made up of the big chains which focus on simple menus, quick service, delivery and take-away. The other 50% is composed of small independent operators who offer high quality gourmet pizzas for dine-in or take away, but with limited or no delivery service because they cannot maintain pizza quality during delivery.

Crust take away franchise has taken the very best of both worlds. We've created mouth-watering gourmet pizzas with a delectable range of toppings that includes a selection of premium meats, fresh vegetables and gourmet cheeses. But our biggest breakthrough was in perfecting a pizza base that would maintain its quality when home-delivered.

Our fast home delivery, great customer service, smart production and delivery efficiencies allow Crust to compete with the lower end pizza delivery providers - but with a far superior product.

So we've revolutionised the pizza delivery market, with our stores becoming leaders in delivery of gourmet pizza within their local areas. There's no extra charge for delivery either, giving Crust a real competitive edge. Customer satisfaction is outstanding, with up to 90% repeat business. And the big bottom line benefit is that we've attracted the mid to high-income, mid to high socio-economic market which wants top quality and is ready to pay for it. Our fast service and quick home delivery is important to this time-conscious market too.

If you've been thinking about buying a food franchise, and value the highest quality, excellence in customer service and an outstanding brand name, you could be our next Crust franchisee. We look forward to talking with you.

20-Nov-2008

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