Trios Fresh and Tasty has recently revealed a new look at its stores as part of a brand reinvigoration campaign aimed at ensuring the healthy fast food franchise keeps abreast of changing market trends and spurs consumer interest.
Mr David Elia, Trios’ Managing Director said intensive market research was undertaken which resulted in recommendations to change signage thus enhancing the appeal of the product.
“We have enhanced our signage, invested more money in product development, increased our menu range to include both toasted and grilled wraps and improved the overall store layout,” Mr Elia said. “We want to ensure that Trios’ offers a fresh wrap experience and unique flavour profile that keeps customers coming back for more.”
“Most of the stores have rolled out the new look and we have already seen a lift in sales levels by up to 15-20 percent which is a fantastic response and has certainly pleased franchisees.
“Our website is proving to be a hit with a 50% increase in unique website visits over the past few months and a further increase in online customer feedback.”
“There are also plans to change the structure of the business by developing stand alone store formats that offer more opportunities to also target the breakfast and dinner market.
“In addition to the proposed renovations, our local focus will be on increasing our presence in South-East Queensland, Sydney, and Western Australia with our plans to open between six and ten new stores this financial year.
Mr Elia said the establishment of Trios coincided with the boom in the
healthy fast food industry back in 2002 and was still attracting people interested in starting a business that capitalised on it.
“We want franchisees who are interested in, and already a living, a healthy lifestyle and that want to spread this message at the same time as running a successful business.”
Trios has secured an international master franchise agreement with Master Franchisers in the Middle East with two franchises already established and a further 10 to15 planned for Riyadh, Saudi Arabia and Dubai. The company is also in final negotiations with companies in China and the United States to secure master franchise contracts.
Trios currently has 14 stores throughout Victoria and New South Wales and was founded by the Elias brothers David, Sam and Elias Elia.
27-Sep-2007