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Trios franchise plans to wrap up the domestic market

Healthy fast-food company Trios is Australia’s fastest growing sandwich franchise and intends to stay that way with a vision of 150 stores by 2008.  

There are currently 12 Trios stores operating in Victoria and with a further 15 due to open in Queensland and New South Wales this year the company is well on the way to achieve its goal of domestic market domination.  

Trios Co-founder and Managing Director Mr David Elia said that the appointment of Brisbane-based marketing communications consultancy Lape and Partners and Melbourne-based integrated marketing agency Cyclone will be integral to the company’s long-term success.  

“The relationships we have develop with Lape and Cyclone are a great step forward for the business and we plan to see significant results that will lead to the realisation of our business plan,” Mr Elia said.  

“We want to raise the profile of our brand in the marketplace to attract potential franchisees and reach our goal of 150 stores by 2008.”

10-Aug-2007

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