Trios, the fastest growing ‘fresh and tasty’ sandwich wrap franchise in the country, is rolling out opportunities for Brisbane residents to join the healthy fast food trend.
The unique and exciting company is wrapped to have a stand at the Franchising Expo at the Brisbane Convention and Exhibition Centre from the 5-7th of August, to encourage residents who want a fresh change in life to take up the opportunity to grow with the business.
The company, established in December 2002 by three Melbourne-based brothers Elias, Sam and David Elia, has now grown to 12 stores around Melbourne.
Trios Managing Director, Mr David Elia, said the company has plans to wrap up the Brisbane and Sydney markets this year, with a short term goal of establishing eight new stores in the next six months.
“Australians want a healthier and fresher food alternative to what is currently available,” Mr Elia said.
“Melbourne consumers have shown us great support with our Laffé WrapsTM and we predict the same response from the Brisbane market.”
Trios’ Laffé WrapsTM are made with the Elia brothers’ signature product, a specially developed bread that still has flavour but is not as dense and filling as other typical breads that are used to make sandwiches.
“Our Laffé BreadTM took months to perfect but we have created a bread that’s low in fat and salt and high in fibre; we’ve also catered for consumers who want a wrap that is low in carbohydrates.
“Laffé WrapsTM have a perfect balance of all the necessary food groups; we place a lot of focus on our healthy, gourmet fillings that have been inspired by flavours from around the world.”
A recent survey conducted by economic forecaster BIS Shrapnel showed Australian consumers wanted food that was low in fat and cholesterol and freshly prepared.
“We have seized the opportunity to provide an alternative meal to the public that steers them away from fats and sugars and instead offers them a
healthy food alternative that still has all the flavour,” Mr Elia said. People of all ages have increasingly become aware of what they are eating by counting the calories in a meal and being aware of low GI (glycemic index) foods.
As more Australians shift their eating habits to healthy, fresh alternatives and the health trend grows, so will Trios. “It’s becoming the fashion to eat healthy food that’s been freshly prepared; we foresee Trios stores and Laffé WrapsTM becoming more popular as we continue to grow and expand.”
Currently each Trios store sells on average 500 Laffé WrapsTM per day providing franchisees with a solid market share.
“We value our franchisees and we take pride in assisting them to set up and establish a store that not only has a high turnover but also has a positive working atmosphere. “Ultimately if you have happy franchisees and happy staff this will encourage customers to return to the store.”
Every new Trios franchisee has an initial four week training program that addresses sales techniques, customer service, management on a number of levels as well as a range of other topics. “We don’t just stop our in-store training after the initial four weeks; on-going training is a vital part of our success, we invest in our people and we really do work as a team,” Mr Elia said.
With the ever growing health food trend on their side Trios stores have great potential to dominate the domestic sandwich wrap market.
The Elia brothers plan to set up stores in high traffic locations around the country servicing areas such as CBD office buildings, food courts, airports, tourist and sporting precincts, universities and hospitals. “We have discovered an untapped market within the healthy, fresh sandwich wrap industry and we plan to take full advantage of this and establish 100 Trios stores by 2008,” Mr Elia said.
26-Jul-2007