“The Laffé bread lends the focus of the wrap to the fillings. Low in fat and salt and high in fibre it is also available in three different styles – linseed, wholemeal and sourdough.” David Elia, managing director of the
Trios franchise.
Established: 2002
Number of stores: 15 stores, with another 30 scheduled to open in 2007.
Offering: The hero product, known as the ‘Laffé Wrap™’, is made fresh to order – healthy gourmet fillings in specially designed flat bread.
What, in your opinion, is driving the success of healthier food franchises?
In Australia, consumers are becoming more knowledgeable – they’re influenced by immigration, the Internet, cooking shows on TV and the media.
Do you believe people are moving away from unhealthy food or simply adding healthier selections to their diet?
I think there’s a move to eat more food prepared away from home, and also to increase the proportion of healthy food.
Are people prepared to pay more for freshness and quality?
Within reason, yes. We’re constrained by, but not directly competing with, fast food – for instance, customers expect a complete, satisfying meal deal including a drink.
Are people becoming more aware of what they’re eating?
More people are asking questions in store. They know to ask about ingredients like trans fats and so on and, once you’ve changed intellectually, I don’t believe you go backwards.
Is the overall trend for healthier food likely to continue?
I think this is a fantastic industry to be in – we’re very confident about the products we serve and about the future of food that is healthier, fresher and tastier.
19-Jun-2007