What do you consider to be your product offerings unique selling point?
The Oporto franchise a 100 per cent Australian owned and operated franchise serving our premium, famous fresh not frozen, grilled not fried chicken and chicken burgers with our legendary chilli sauce.
What evidence exists that the fast food, restaurant franchise sector has room for more franchises?
The fast food sector still has enormous potential in Australia, more specifically in the fresh, made to order food market. The changing lifestyles and demographics of the Australian population is and will continue to fuel the need for quick, convenient, value orientated meal solutions as consumers busy work and family schedules result in an ever increasing number of meals being consumed outside the home. This combined with a steady increase in the general population base of Australia will ensure the continued development and success of innovative quality offers such as Oporto.
What are the start up costs and ongoing fees associated with being one of your franchisees?
The start up costs of an Oporto store include an initial franchise fee of $50K which combined with store fit out costs result in overall costs which range from $400-550K depending on the type, location and size of the store, (drive thru stores will cost slightly more).
Ongoing fees of 6 per cent for royalties and a 3 per cent contribution towards a national advertising fund are payable to the support office.
What do you see as the biggest trend happening in your market segment?
One of the most significant trends driving growth in the fast food market is the drive thru concept, whilst this is not a new trend in Australia it is new for companies such as Oporto and will become a major catalyst for the growth of the Oporto brand for the next couple of years. We opened our first ever drive-thru store at Prairiewood, Sydney, marking the Australian company’s 75th outlet in the network.
We now have over 87 stores across Australia and New Zealand and see drive-thru stores as a major catalyst in our store expansion program. In the future, the Oporto Sun and logo should become a welcoming beacon for discerning consumers right across the country.
27-Nov-2006