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The Honda Australia MPE franchise’s successful automotive business

The Honda Australia MPE franchise is one of Australia’s leading importers and distributors of Honda products. The power equipment business started out operation on a small scale in Melbourne in 1969 to slowly and steadily climb the heights of success. The automotive franchise offers an extensive range of Honda products including motorcycles, outboards, engines, power equipment and motor vehicles.

The automotive franchise imports products from countries such as the United States, Thailand, Belgium, Japan, Italy and china. The success of the power equipment business is evident from its 2004-2004 sales figures which show revenue over $300 million for an extensive product range of approximately 200,000. Australians are estimated to use about one million Honda products every day, giving Honda MPE a great earning potential.

The power equipment business also exports Honda products to foreign countries such as New Zealand, South Pacific countries, South Africa, Saudi Arabia, Egypt, and Spain other than distributing nationally. Honda Australia MPE is headquartered at Hume Highway, Campbellfield, Victoria.The automotive business’s head office, workshop, parts warehouse as well as racing teams are located here. The power equipment business is housed in a massive 1.295 hectares consisting of buildings covering 5,588 square metres.

16-Nov-2007

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