What do you consider to be your unique selling point over your competitors?
The Clark Rubber franchise brand has been a household name since its inception in 1946 and has grown into a national network of over 80 stores. The unique product mix of foam, rubber, pools and spas and outdoor furniture ensures the brand enjoys significant market share on a national basis.
The Franchisor provides strong leadership and support for all franchisees and is structured to provide this support on an ongoing basis. In addition, Franchisees enjoy the benefits of the national marketing strategies and other local area marketing strategies to continually drive their business further.
What do you see as being the biggest trend happening in your market segment?
We see the biggest trend in our market segment as the proliferation of bulky goods developments across Australia. These are large retail developments (typically around 20,000m2 of retail space) and are anchored by large national retailers. Clark Rubber is often a brand in demand within these centres as our unique product offering adds to the overall tenancy mix of the centre and compliments the furniture, bedding and electrical retailers.
What is your franchisee success/failure rate and why?
Answering this question will start a slippery slope towards making representations through this editorial as the term ‘success’ may well vary in meaning from one person to another. Having said that, our store closure rate is minimal.
On average, how much net profit can one of your franchisees stand to earn per year?
This is a question I am asked all the time and can not answer other than to say we provide actual sales and profit data from the network in our disclosure documents. Again I can’t make any representations to you or anyone else regarding the profitability of their business as we simply don’t know how well the prospective franchisee will run the business.
For interest in a retail franchise, or any other franchise type, browse through the buying a franchise or running a franchise sections.
25-Jan-2007