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The BackCare & Seating franchise launches retail operations

The BackCare & Seating franchise is a 100 per cent Australian owned firm that has a presence in over 15 countries. The retail franchise has been operating in Australia and is currently one of the largest providers of back care products in the country. The health and fitness franchise also maintains a manufacturing wing and multiple local and over seas supply partnerships as subsidiaries of Backcare Technologies.

The BackCare & Seating franchise has also embarked on a major change in its sales strategy and structure as of the 1st of September 2007. The health and fitness franchise has now started the retail distribution of its products through its stand alone stores, the first of which opened on the 1st of September 2007. The retail franchise is looking to open a chain of about 40 stores throughout Australia which will then be followed by several “store in store” outlets.

The BackCare & Seating franchise will also setup and operate a website that will provide consumers, occupational health and safety personnel, corporate purchasers with vital information regarding back care. Consumers will also be able to use this resource from the health and fitness franchise to compare the products of different distributors.

25-Oct-2007

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