Cake and coffee with a difference are served up in Queensland's
Shingle Inn cafe chain, and the brand is building on its 72 year history by moving into franchising.
Director Peter Bellchambers, said: "We are currently working together with pre-eminent franchising strategists DC Strategy to ensure we have a fully developed, well functioning system in place before introducing our first franchisees."
The
restaurant and cafe franchise business plans to launch its first franchise before the end of the year and is targeting a network of 30 locations in Queensland within three years.
Fellow director of the
food and beverage franchise Andrew Bellchambers, responsible for product development and marketing, said product quality and freshness will be retained by maintaining the central bakery operation which delivers a premium product.
"Our intimate store design, including luxurious high backed chairs and opulent lamps will continue to exude a special occasion ambience," he said.
The recent introduction of new product ranges to the
coffee franchise, such as gluten free and the gourmet patty cake range are creating a broader appeal for customers.
"One of our most popular products is Kid's High Tea and presenting an opportunity for families to create special everyday memories is really important to the philosophy of our business," said Andrew.
14-Oct-2008