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SmartWax's smartDetailer - an evolution in car care

SmartWax Australia automotive car care franchise is now licencing the SmartDetailer opportunity. Offering the highest quality, exclusive range of car cleaning products and detailing services (including waterless clean, polish and wax) in Australia and New Zealand.

The bottled products are made in the USA and contain no petrochemicals, are non-hazardous (VOC compliant), Eco Friendly and come with a 30 day back to factory guarantee.

The start up cost of a SmartDetailer Licence is $19,800 (inc GST). You will receive an exclusive territory to operate in; a start up pack that includes a SmartWax email account, 1,000 business cards, four SmartWax shirts, a supply of product at the SmartDetailer Trade Price (you can choose the products) and all to the value of $10,000. We also provide a day of intensive product training and two days to refine your service application and construct the launch marketing campaign for your territory.

A weekly licence fee is also required after the 1st month of $55 per week. No other fees or charges are applied apart from purchasing the product from SmartWax at the Detail Trade Price. A SmartDetailer Licence permits you to use the products to clean vehicles or fleets.

We have broad guidelines on your company vehicle. It must be less than 5 years old and in good condition. We recommend that you drive a small van but make is irrelevant to us however the colour must be white, black or red to compliment SmartDetailer branding. You must have the company logo on the vehicle in a minimum of two places and represent the company in a professional manner.

SmartWax Australia — Who are we? And what do we represent?

Chad Zani is the CEO of SmartWax Australia car services franchise and is also the CEO of Ezepos and Bartercard Perth. Some of Chad's current and past clients include the CBA, St George Bank, Bank West the WA Water Corporation etc.

Rex Delaney is the Marketing Director of SmartWax Australia. His background has been in various senior Sales and Marketing roles with Hertz, AmEx, Diners Club, Westfield and General Manager of the Show Your Card & Save Member benefit program in conjunction with all of the Members of RACQ, NRMA, RACY, RAA, RACWA and the RACT.

SmartWax in the USA is the manufacturer. It has been operating for over 10 years and has clients like Mercedes, Volkswagen. Lexus, Audi, Ford and Holden to name a few. SmartWax Australia is already making a name for itself with clients such as the Perth Water Corporation, the RAA, NRMA Motorserve, RACT, Thrifty rent-a-car and Silver Service Limousines to name a few.

Product Range

All bottled products except for SmartGel are water-soluble. This means that every SmartDetailer has a strong selling proposition for customers that the products work well and are environmentally friendly. From a SmartDetailer perspective the products are non hazardous, non flammable and are in the main very safe to use.

SmartDetail is a two-in-one waterless clean and light wax for light to medium dirt. It has pleasant finish scent. SmartONE is a two-in-one clean and heavy wax with natural clay to provide a deeper clean It also has UV protection and a mango scent.

Car Detailing Range

SmartSealant Deep Gloss Paint Sealant with UV protection.

RimWax Extreme Shine & Protection For Rims. Neutral PH and anti static.

SmartLeather Professional Leather Cleaner & Conditioner, it provides a light clean and rejuvenates the leather surface.

SmartClay Professional Clay Bar, 180 gm. Sticky rather than abrasive.

SmartDressing Professional interior/exterior vinyl cleaner and conditioner. It has a vanilla scent and contains no petrochemicals. Low sheen finish.

SmartWax Premium Professional Grade Wax & Polish With Non-Stick Technology. It has a cherry scent.

SmartPolish A low cut hi gloss polish product to rejuvenate oxidised duco. It has diminishing beads and starts at 4000 grit reducing to 7000 grit. SmartGel Silicon based hi gloss finish for tired fibreglass or plastics.

SmartCarwash Premium Bodywork Carwash Shampoo (50-1 concentrate).

SmartCarpet Spot + Stain Remover Citrone based (20-1 concentrate).

SmartSponge Micro fibre covered polishing sponge (come in packs of 72).

SmartCloth 40cm x 40 cm plush micro fibre cloth (come in packs of 12). Note: All bottled products come in 470 ml and US Gallons (3.78 litres).

Key Terms

SmartDetailer               Mobile/fixed car cleaning and detailing (including two waterless clean and wax services). Territory                       Australia wide
Agreement terms         6+6
Investment required    $19,800 (inc GST)
Weekly licence fee       $55 per week (inc GST)
Inclusions                     Marketing start-up kit and product to thevalue of $10,000.
Training provided         1 day intensive product training + 2 day service refinement and development of territory
launch marketing plan.
Qualifications needed  Self motivated entrepreneur with a passion for cars.
Company Vehicle         Must be white/black/red less than 5 years old (no guidelines on make of car - Van preferred).

14-Jul-2008

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