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Site Selection, Marketing & Promotion with a Minuteman Press franchise

Site Selection  

The site selection process is one of the most tedious and time-con­suming aspects of putting you into business. Minuteman Press printing franchise devel­oped and grew, and continues to grow, due in part to the excellent locations we have been able to provide for our franchise owners.  

When you suggest an area where you would like your Minuteman Press business services franchise Center, our staff investigates it thoroughly and evaluates its potential. Our analy­sis is based on the area's popula­tion, the surrounding business areas, the location of potential business parks, and other factors necessary in making a competent location determination. We will not put a Minuteman Press Full Service Printing  Centre in any location if we believe the area will not live up to our expectations.

Once a suitable location has been secured, Minuteman staff will thoughtfully and tastefully design your center to take advan­tage of every square foot of avail­able space. Our experts design your shop based upon its floor plan. Your shop is laid out to main­tain an organized faster flow of work, with the minimum amount of walking. Your center will be designed for customer comfort, with displays arranged for easy viewing to show customers your full service capabilities.  

Marketing & Promotion  

Marketing and promotion are the keys to the growth of your Minuteman Press Full Service Printing Center. While there are many ways to grow a business in addition to the obvious identi­fiable location and Yellow Page advertising, Minuteman Press franchise owners can take advantage of our various mar­keting and promotional strate­gies. These include direct mail programs, telemarketing, and direct marketing programs. As another example of industry leadership, we outpaced our industry when we first unveiled our innovative "Free Color Day" program, and upscaled it when we unveiled our new "Free Combo Color Day" program.

The increasing numbers of new entrants into the President's Million Dollar Circle, as well as the numerous recipients of vari­ous levels of our coveted Gold­Star-Awards, are solid examples of our management and market­ing philosophies at work.    

You will find that Minuteman Press is a people-oriented company; made up of individu­als who are concerned with our franchise owners. We provide an opportunity for you to develop a whole new way of life and an opportunity for many of you to take control of your future for the first time. It is an exciting time for Minuteman Press, and we hope that you take part in this stimulating and challenging franchise opportunity.  

Partners In Growth  

The concept of franchising, as the working together between franchisor and franchisee, has been a principal ingredient in the development of Minuteman Press. Our "Open Door" philosophy has been instrumental in establishing Minuteman Press as one of the leaders in the franchise industry.  

By being a Minuteman Press franchise owner, you are part of an international network of store owners, as well as being part of a very unique and exciting franchise system. Since we started Minuteman Press in 1973, we have continuously worked on not only improving and refining our procedures, with items such as computerized pricing and management software, but also seek­ing out ways to better serve our franchise owners.

You will share in the knowledge, continuous research and development, and ongoing support services made available to our owners. Communication and support are of the utmost impor­tance. As a Minuteman Press owner, you will be afforded this communication and support.

2-May-2008

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