THE BRIEF:
To lift the appearance and presentation of Spudbar to make it an attractive franchise offer.
The Spudbar concept is a very simple successful idea. Quick, healthy food at good prices.
The 5 existing stores however were dark, primitive and not quite up to consumer expectations visually.
CE, Clay Thompson wanted to make Spudbar an attractive offer for investors and franchisees alike.
Visual Unity was brought on board to assess and rejuvenate the Spudbar brand.
Our brief was to create an uplifting and exciting environment, explore a new graphic system and brand the stores inline with Spudbar’s ethos.
This has resulted in an enjoyable environment that doesn’t detract from the food offering.
Services Used:
- Brand Research and Positioning
- Retail Environment Design
- Exterior Signage
- Windbreak Graphic Design
- Packaging Design
- Uniform Design
- Poster Design
- Print Ad Design
- Business Card Design
- Style and Usage Guides
- General Graphic Design
12-Jul-2007