SIMPSONS CUP CAMPAIGN!

Through-out December & January, Donut King take away franchise teamed up with "The Simpsons Movie" DVD team to celebrate Homers love for our Pink Sprinkled Donut".

Customers all across Australia were encouraged to get into their local Donut King dessert franchise Outlet and get their Limited Edition Simpsons Cup, when they purchased a Pink Sprinkled Donut & a Frozen Coke. There was a different cup to collect all week, so customers had to get back into outlet to buy all four.

-TV Advertising on Channel 10 -TV Advertising on Fox 8, predominately placed around the Simpsons -TV Billboards & End Credits on Fox 8 -Sponsorship of Fox 8's "Bag a Simpsons" Interactive Game -Radio advertising spots running on Nova -Night & breakfast competitions & breakfast plugs on Nova -Exposure on Themed Club Nova newsletter sent out to fan database -Radio advertisements, credits & competition on HOT 100 -Donut King Pink Sprinkled Donut Sampling & vouchers being given out at Nova street teams right across Australia, displaying Donut King Flags & handing out vouchers bouncing consumers back into outlet.

-Two listener crosses per state to local outlets, radio announcers saying "Get into your local Donut King fast food franchise to get the Simpsons Collectable Cups.
-Competitions with Simpsons DVD running in Disney Adventures & Ralph Magazine
-Advertisement in Video Ezy magazine displayed in Video Ezy outlets right across Australia
-Viral Marketing campaign, based on a "funny spoofs" of "What lengths will you go to, to get a donut from Donut King.
--Playing off the advertisement -Website page on the Donut King site to back this up with a competition, promoting the Cups, National Doh'Nut Day & the chance to Win a Year Supply of Donuts!
-Mx Sydney – Cup Promotion Strip Ad with an offer to "Get into Donut King to get your'Free Ice Cake Donut"
-Mx Melbourne Cup Promotion Ad with an offer to "Get into Donut King to get your 'Free Ice Cake Donut"
-National Doh'Nut Day – 5th December -  Targeted coverage so far is, Sunrise, Channel 10, Foxtel, Disney Adventures, Mx, Daily Telegraph, Nova, we'll be securing more as we get closer to the big day
-Sunday Times in Perth "Cup Promotion Ad with an offer to "Get into Donut King to get your'Free Ice Cake Donut"

18-Jul-2008

Contact Donut King (Retail Food Group Australia) :

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State: NSW / ACT Northern Territory Queensland South Australia Tasmania Victoria Western Australia

Your Budget: Up to $20,000 $20,000 to $50,000 $50,000 to $100,000 $100,000 to $250,000 $250,000 to $500,000 Over $500,000

Purchase Timeframe: Now 1 month 3 month 6 month 12 month

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