One of the biggest challenges facing franchises today is attracting and recruiting the best possible franchisees. This is a critical aspect of franchise business development as franchisees become the public face of the business, and their strength as retailers has a direct impact on the business as a whole.
“For Autobarn, franchisee recruitment is a priority,” says Steven Woodward, national franchising manager. “Our brand, franchise structure, selection process and training programs are critical to attracting high quality applicants so we have a strong business focus on these areas.”
One of
Autobarn’s most recent recruits, Rob Brown, is testament to Autobarn’s ability to attract the best and the brightest.
Last year, having worked for a leading optical retailer for over thirty years, Rob decided it was time for a change. “I had a great career. I’d worked in many roles both in Australia and internationally, and I was happy there. But changes at a corporate level encouraged me to pursue a different career path so I began looking for new opportunities,” said Rob.
A passionate retailer, Rob chose to focus his search on franchises because of the benefits that stem from the system. Importantly, Rob was looking for a professional organisation and one which had a good cultural fit with his own business philosophies. He also wanted the backing of a powerful brand name.
“After my initial research Autobarn felt right. So I conducted my own mystery shopping program in and around in Queensland. Based on my findings I was very comfortable submitting my application,” recalls Rob.
“Rob’s a very professional, very experienced retailer with the credentials every franchisor looks for,” notes Steven Woodward. “So not surprisingly he soon became Autobarn’s Lawnton store franchisee.”
Since taking over management of the store, Rob has grown his workforce by four, introduced a number of successful product lines to the business, and established monthly community events for staff and customers. Early signs point to strong growth and success into the future.
His advice to fellow
retailers? “Take business planning very seriously and make sure you work on the business as well as in it.”
6-Sep-2007