Regal Mattress Outlets bedroom furniture franchise has launched their very first catalogue campaign and will begin distribution across Melbourne this week.
Managing Director Rob Simon said today "This is a significant move for Regal. We have always relied on low key advertising and word of mouth, but as we grow with more franchisees and company stores, we have begun to explore other ways of getting our factory direct message out into the market".
With significant growth planned for 2008, the catalogue campaign has been created to support the growth of the
retail franchise and is another way the company supports the retail team.
"We believe we have an excellent product and getting the message out to as many potential customers as possible is really helping to support the growth in sales we are currently enjoying", Mr Simon said.
Regal Mattress Outlets has a number of other significant activities planned for the next few months as well as opening a number of additional franchises and company stores.
10-May-2008