Printrak’s principal, Paola Tanner, has managed to build a successful company on an enterprising idea and, in the process, has gained recognition in the ‘Telstra Business Woman of the Year Awards’, as well as within the franchise industry she serves.
Tanner’s inspired approach to creative design and promotion identified the practical commercial need to streamline franchised companies’ production and distribution processes, and help develop more efficient marketing campaigns.
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advertising and PR service provider’s management system empowers franchise owners to generate their own campaigns individually, or within a regional group. Economies of scale provide the flexibility for a targeted, timely and cost effective reaction to localised market and competitive forces. As a result, Tanner’s company, Printrak, has built a national reputation on providing unmatched ‘win-win’ promotional solutions for franchisors and franchise owners alike.
“I enjoy a high level of acceptance from enlightened franchisors who recognise the enormous benefits of an end-to-end marketing solution that integrates promotional design and production with printers, letterbox distribution and their individual franchisees’ business. Printrak’s flexible online system makes client customisation easy and maintains total brand continuity,” Tanner said.
19-Jun-2007