Pitney Bowes MapInfo advisory service offers a full suite of tools, from the premier custom modeling solutions to data, software, and online services for market analysis and reporting.
- Target and prioritize the best markets and sites for growth
- Minimize sales cannibalization impacts on the existing network
- Optimize franchise networks
- Analyze consumer behavior to identify core customers
Make Better Franchise Decisions With constant pressure to meet high-growth targets, franchisors, franchisees and financing organizations rely on Pitney Bowes MapInfo’s industry-leading solutions to minimize the financial risks of expansion and improve site selection decisions.
Proven Solutions from the Industry Leader Since our inception as Thompson Associates in 1959, the Pitney Bowes MapInfo predictive analytics group has helped retail and restaurant franchises big and small make more informed decisions on franchise development, market planning and site selection. We offer a full suite of tools, from premier custom modeling solutions to data, software and online services for market analysis and reporting. Flexible deployment via enterprise, web or desktop ensures that real estate, development or operations decision makers have access to location intelligence when and where they need it.
Whether you’re planning your first franchise location or global expansion, we can tailor a solution that’s scalable, affordable and appropriate for your brand.
Location Intelligence Provides Answers Our market analysis solutions provide specific information on critical strategic issues.
- Find the best markets for franchise expansion: With so much capital investment on the line, you need to be certain you’ve selected the right trade area. Pitney Bowes MapInfo solutions give you that confidence. Assess where you should allocate your capital expenditures today by prioritizing which markets you should go into first.
- Determine maximum store build out: Using our solutions, you can quantify the maximum number of locations any specific market will support. Optimize the return from your market expansion efforts and influence investors’ and shareholders’ opinions of your company.
- Rank each viable site: There may be many viable sites within your selected market, but which single site demonstrates the highest demand potential? Which site ranks second, third, fourth and so on? Based on your criteria, our solutions help you prioritize opportunities for sustainable long-term growth.
- Evaluate the sales impact of new units: Assess the degree to which a new store opening will affect the sales of existing units. Our cannibalization studies provide objective estimates so that you can make more informed decisions about new-store openings within existing markets.
- Make expansion or relocation decisions: With quick, comprehensive analyses of your sites, trade areas and demand potential, you can determine with confidence which new locations should be opened, or which existing sites should be relocated to more desirable locations.
The Gold Standard for Real Estate Decisions
With more than 45 years experience in the retail and restaurant industries, Pitney Bowes MapInfo business service is the gold standard for franchise development.
31-Jul-2008