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Overview of The Cheesecake Shop franchise as a provider of desserts

The Cheesecake Shop franchise is one of the largest cake and dessert franchise. The fast food business provides high quality products along with outstanding customer service. The dessert franchise specialises in cakes, but also provides coffee and confectionary treats in some of its outlets.
 
The Cheesecake Shop also known as "Mamuska The Cheesecake Shop", is an Australian franchise organization that was set up in 1993 by Robert and Warwick Konopacki. The dessert franchise provides a wide variety of Tortes and Mud cakes, Specialty Cakes, Continental and Baked Cheesecakes, Desserts and Savoury Products. In selected outlets, the fast food business also provides confectionary as well as coffee treats.

The Cheesecake Shop operates various franchise outlets and offers high quality ingredients that are produces under strict hygiene conditions. The dessert franchise’s “Master franchise infrastructure” totally supports the Australian franchising network. This support, in turn, maintains franchisees through quality control program in order to check that the quality products are provided for all occasions.

The Cheesecake Shop was founded in the year 1993 by Robert and Warwick Konopacki. Today, Robert is at the helm as the Managing Director. Robert holds entrepreneurial skills and background in the field of food industry that provides overall business insight for the stores and products of the fast food business. Warwick’s expertise knowledge in the field of strategic planning helps in creating reward winning franchise system.

7-Dec-2007

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