The Cheesecake Shop franchise engages in the integration of retailing and wholesaling a varied range of cheesecakes, cakes and savouries on all seven days a week. In general, the
take away franchise prepares and manufactures products on site. The
fast food business has a core product range that must be “produced for sale” and at the same time, there are also large choices of products that franchisees can select from to suit local market’s needs.
The Cheesecake Shop provides training to all franchisees with reference to production and administration. Though the take away franchise is a master franchisor, the success of an individual outlet depends on the products and facilities provided by the franchisee. The fast food business, as a master franchisee, provides assistance in terms of store evaluation program, store cleanliness, local store promotion, operational compliance and other operational and administrative activities.
The Cheesecake Shop also provides its franchisees with a list of nominated suppliers to enable them to avail all the required ingredients. The franchisees of the take away franchise are allowed to select products according to the requirement of the local market. Products have to be produced based strictly on the given food safety plan. Ingredients and nutritional information with reference to product are also given to franchisee. The strengths to be adhered by franchise operator are simple and are also based on prescribed system of management and production.
7-Dec-2007