Since adopting the franchise business model in 1997, the 3D Paint Store has enjoyed substantial success as a specialist paint distributor franchise. Much of the success of the building & utilities franchise is a result of its ‘mutual benefit’ policy and its innovative and dynamic strategies.
The ‘mutual benefit’ policy simply follows that, by maintaining a healthy and creative working relationship both franchisor and franchisee can benefit from each other to a large extent. The franchisor succeeds through the success of its members and then gains even more members because of the success, while the franchisee is able to run a successful and profitable business based on the support, equipment and strength of a strong brand name. This philosophy has helped the 3D Paint Store franchise to emerge as a successful business with over 120 stores spread across Australia and accounting for almost 20% of the retail paint specialist market.
The 3D Paint Store franchise has also established itself as a highly recognisable chain with firm store identification standards. All aspects of the 120 stores of the franchise present a consistent look, including the interior and exterior systems of the stores and this has helped improve the building & utilities franchise’s overall visibility throughout Australia.
26-Sep-2007