Brisbane CBD roads were awash with colour yesterday afternoon, thanks to nationwide
mortgage broker franchise Mortgage Choice launching its “I’ll Show You the Way Home” campaign via an urban “KahRally” throughout the city.
The “Seek out the Simple Choice!” scavenger hunt saw 23 drivers in their freshly wrapped KahDo smart cars (featuring Mortgage Choice logos, colours and pictures of its mascot, Choosey the beagle) following paw printed maps to clues around the CBD.
During the hunt, real-life beagles greeted drivers with clues to seek out before they headed to a final secret location for an afternoon of ten pin bowling, food and drinks (non alcoholic, of course). Drivers enjoyed uncovering clues while meeting fellow club members along the way and being introduced to the Mortgage Choice brand experience.
Mortgage Choice Head of Marketing, Lynne Wyatt said the marketing campaign reflected the company’s desire to market itself in a fun, modern and environmentally aware manner.
“We’re getting more creative with branding and word of mouth promotion,” she said.
“The drivers are busy people who drive fair distances and visit a range of locations each week, hence there are more eyes on their cars than most. We want as many people as possible to see our message and the drivers will spread that message both visually via the cars and verbally.
“There are more people on the road every year and petrol prices are on the increase. Smart cars are a great innovation because they take up less space and have fewer emissions, so we’re hoping this campaign also helps to promote community-aware driving”.
The campaign is also the launching pad for KahDo’s national operations. Previously, it operated only in Sydney and Melbourne.
KahDo is a mobile urban communications company that provides selected drivers with environmentally friendly car wrapped with companies’ marketing messages at a highly subsidised cost - they save drivers at least $6,000 a year on the average cost of running a vehicle.
About Mortgage Choice Mortgage Choice
home loan franchise is Australia’s leading mortgage broker, with a national network of over 449 franchises and 678 loan consultants supported by Group and State Offices. It provides professional home loan advice on, and choice of, products offered by an extensive panel of Australia’s leading lending institutions and its accredited loan consultants do not charge customers for their services. Mortgage Choice does not have its own products, and consultants are paid the same commission regardless of the lender or product chosen by the borrower*. Mortgage Choice is a pure play distribution model with no balance sheet or funding risk, and consistently delivers strong profits and attractive yields. The company listed on the Australian Stock Exchange in August 2004 (ASX sign: MOC).Recent awards/recognition: 2008 MFAA Awards Best In Mortgage & Finance Industry; 2008, 2006 and 2005 MFAA Awards Retail Mortgage Broker of the Year; 2007 Lending Central Awards Mortgage Broker of the Year; 2007 FCA Excellence in Franchising Awards Franchisor of the Year (finalist); 2007, 2005 and 2004 Australian Banking & Finance Awards Best Mortgage Broker; 2006 BRW Magazine Top 500 Public Companies list; and 2005 Australian Mortgage Awards Best Branding and Most Effective Internet Presence.
4-Aug-2008