While owning a franchise is like money in the bank, if you have a franchisor who builds a brand in a growing market segment you get an extra boost.
As the franchise gains credentials, your floor traffic tends to rise, your good fortune feeds back, and the whole enterprise spirals skywards.
The Matchbox franchise, specialising in home and kitchen accessories, now has 10 years and 10 Melbourne stores under its belt, and has announced that it is in a position to create a major national brand name.
The goal of the retail franchise is to become the pre-eminent operator in what they've seen as a growing market segment, and the hunt is on for motivated franchisees who want to be part of their vision. The giftware franchise started with two stores, in High St Armadale and Chadstone Shopping Centre. Now a mature retailer, it services its customers to a simple formula: provide famous brand name products at the right price, and customer service skills that meet specialist requests.
Product selection is a critical area, with the Matchbox franchise buyers constantly searching for that something different to complement the store. So whether it's a Scanpan Wok, or a Wusthof knife the answer a customer's need will likely be at the retail franchise.
“Potential franchisees have a great opportunity to become part of a leading homeware brand name," says David Cohen, General Manager of the giftware franchise. "We offer proven systems and retail expertise to ensure that you are able to take advantage of every opportunity."
This includes:
· The advantage of being part of a recognised retail brand, and the Matchbox franchise look-and-feel at your shop
· Retail franchise systems to provide you with the best opportunity for success
· Relationships with all the leading giftware franchise suppliers
· Initial and ongoing training
· Constant head office support
27-Feb-2007