Commenced Operating: The business started in 1988 and was franchised in 1990
Number of Outlets: 340
Length of Agreement: 5 + 5 years
What are your franchise's goals for 2007? To continue to grow the business, by opening 50 stores nationally, with continued expansion plans for New Zealand and other off-shore locations.
What are the significant achievements your franchise has celebrated in the last 6 months?
Rewards and recognition of our fantastic coffee.
Michel's Patisserie was recently rated the number one overall coffee chain by BIS Shrapnel. The BIS Shrapnet report measured 13 factors in the coffee chain category, whereby Michel's Patisserie received the highest overall rating. Michel's Espresso (the coffee arm of the business), won The Golden Bean Coffee Roaster Competition for the best espresso. The Golden Bean is a competition organised by Café Culture magazine, which put fresh roasted coffee to the test.
What are the top three attributes you are seeking in a franchisee?
- To be passionate about wanting to run a successful small business To be a great communicator, that can be transferred into providing great customer service
- To have financial stability and backing
What stands this franchise apart from its competitors? A successful business model that provides franchisees with a well recognised brand, powerful marketing campaigns, comprehensive training and on-going head office support. Unlike most retail franchises, Michel's Patisserie is not a royalty-based system. The Michel's Patisserie product range is extensive and boast over 200 delicious items, consisting of small and large cakes, flans, pastries, pies, quiches and other savouries. The offerings also includes
hot and cold beverages, such as great espresso
coffee. Michel's can cater for all celebrations.
What is the average revenue/profit your franchisees are currently earning per annum? We are not in a position to supply this information, as we collect this information from our franchisees.
14-Aug-2007