The recent grand opening of Michel’s Patisserie franchise Summer Hill marked another milestone for the Australian-owned franchise business, being the 300th Australian store to have opened in the company’s 17 years of operation.
Established in 1988 by Sydneysiders Noel Carroll and Noel Roberts, the fast food franchise has become popular with franchisees for its simple franchise system and level of support for franchisees. Stores are now being opened at a rate of one every week.
The short-term goal for store development is 400 retail outlets Australia-wide by 2006. Internationally, Michel’s Patisserie opened two stores in Shanghai in 2004 and one store in New Zealand in May this year, with three more to come by the end of 2005.
A major catalyst for development was the introduction in 1999 of an in-house coffee roasting and training facility. Established to provide coffee exclusively to Michel’s Patisserie, Michel’s Espresso saw the company’s profits and requests for franchises skyrocket.
“The constant and steady growth of Michel’s Patisserie gives me great confidence that our franchise system and business plans are highly effective and will allow us to achieve our goals for further expansion in the near future. We envisage Michel’s Patisserie growing to a total of 600 to 700 stores in Australia quite comfortably,” says Noel Carroll.
19-May-2006