
IMAGINE…
…a product with universal status as a favourite treat, and unparalleled brand awareness throughout Australia. Visualise yourself having access to the resources, experience and support of a business group with more than sixty years experience. Now, picture vibrantly styled stores in prime locations and crowds of patrons ready to walk through the door.
THE STRENGTH OF OUR BRAND
The
Baskin-Robbins franchise brand is famous for its ever growing catalogue of ice cream flavours. The "31" that is still part of the Baskin-Robbins® logo commemorates the company's 1953 inspiration to offer 31 ice cream varieties - a different ice cream flavour for each day of the month. In fact, our entire business model has been built around a commitment to consumer choice. And our solid reputation across the world has been achieved by getting the details right.
A DREAM BUSINESS OPPORTUNITY
All Baskin-Robbins® Franchisees enjoy these distinct advantages which take the guesswork out of operating a business:
- a proven business plan, taking the stress out of starting from scratch
- global brand awareness with a ready-to-buy consumer market who already know and like your products
- a turnkey business with systems in place to reduce set up costs
- purchasing power, providing your business with a competitive edge
- professional advertising pitched to your local and regional markets
- specialised training and support provided by the Franchisor to help you establish and develop your business
BUILD A SOLID FINANCIAL FUTURE
A successful franchisee is a results-driven person. They are motivated and willing to follow a proven system. Our research shows that Franchisees succeed because of an eagerness to learn, a desire to achieve and a passion for our world famous products. What a great way to gain real control over your financial and professional future!
WOULD YOU LIKE A SLICE?
We're looking for people with passion to invest in a Baskin-Robbins® ice cream franchise. If you're going to operate your own business, you'd better make sure it has every chance of success. With a Baskin-Robbins® franchise, you can maximise your opportunities through an internationally proven system that supports you every step along the way. We've been doing this for years now and that experience is our best asset. We'd like it to become yours too. Within the Baskin-Robbins® team, you'll have more than enough resources at your disposal to ensure that your business buzzes from the word go.
DO YOU SHARE OUR VISION?
Baskin-Robbins® dessert franchise provides a dynamic range of products, teamed with helpful and friendly service. Our brand aims to deliver a magical moment for every customer, every day". Baskin-Robbins stores are visually charismatic and appeal to a broad range of clientele. From ice cream sundaes to novelty cakes, there really is something for everyone at Baskin-Robbins".
We're committed to maintaining the market position of Baskin-Robbins" as "the world's favourite ice cream" and to expanding our positioning to lead the global market in shakes and ice cream cakes as well. We can't accomplish these goals alone. So we are partnering with a network of dedicated Franchisees who share our vision for the brand and our passion for entrepreneurial excellence.
30-Apr-2008