The Kenny's Cardiology franchise will provide its franchisees with a subsidy for various approved activities. The retail business will send a weekly sales report to each of its franchisee to inform them about the performance of the network. The weekly report will encourage franchisees by highlighting the top 20 performing stores, and will include information about suppliers and important activities.
The gift cards business will mail an in-house newsletter to all franchisees twice a month. The newsletter, named ‘Cardiogram’ will feature products, merchandising sales and marketing ideas. Kenny’s Cardiology operates a website that gives franchisees access to contact their counterparts through the on-line chat room. Franchisees can customise their stores’ section of the Kenny’s Cardiology website; place their store promotions on the World Wide Web.
The website offers a great tool for the business network to communicate with all of its stores, suppliers, and customers. The Kenny’s Cardiology franchisor will negotiate trading terms on products with suppliers on behalf of franchisees. The retail business has a good relationship with suppliers that enables it to bring better gross margin for its franchisees. The gift cards business seeks to grow its business with the right people in the right locations, while maintaining the well being of existing stores.
8-Jan-2008